Nyhet -

REDKEN for Reed Krakoff - NYFW AW14

REED KRAKOFF
FALL - WINTER 2014

Hair by Guido, Redken Global Styling Director

Redken Global Styling Director Guido used satinwear 02 prepping blow-dry lotion to give the clean, damp hair a bit of weight and then let it dry naturally. The reality of hair, with its natural movement and imperfection, is considered luxurious and makes for a nice juxtaposition alongside the elegant, rich looks seen at Reed Krakoff. "Natural hair, which is inherently simple and wearable, works particularly well with high fashion clothing. This is why we continue to see easy, effortless hairstyles on the runway. Most designers, especially in New York, do not want a complicated idea of hair. The hair at Reed Krakoff is very natural and there isn't one kind of girl. I worked with the models' natural textures and lengths to keep as much individuality as possible." 

-Guido, Redken Global Styling Director

Redken Products Used - Collection:

-satinwear 02 prepping blow-dry lotion

Create the Look:

1. Shampoo and condition the hair with Redken Clear Moisture shampoo and conditioner

2. Apply satinwear 02 prepping blow-dry lotion to damp hair

3. Allow hair to dry naturally

4. Use a curling iron to add movement into the mid-lengths and ends if necessary

Attached high resolution images may be used for editorial use only, and cretit must be given to photographer Greg Kessler for Redken. When using our backstage/FW photos, we request them to be published with REDKEN Styling product images. The backstage/FW photos may not be used alone in articles with only product images from competing brands.

To locate a Redken salon please log on to redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, 'beauty websites' or other unauthorized retailers. For further information, please contact us at the information listed above. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram; Instagram.com/redkensweden

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Ämnen

  • Skönhet

Kategorier

  • hair styling
  • redken
  • fashion week

Kontakter

Anna-Karin Wikstrand

Presskontakt PR & Communications Manager L'Oréal Professionnel, Kérastase, Shu Uemura, Redken, Matrix, Pureology +46 76 536 5437

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