REDKEN for Victoria Beckham - NYFW AW14

VICTORIA BECKHAM
FALL - WINTER 2014

Hair by Guido, Redken Global Styling Director 

Redken Global Styling Director Guido used two key products, satinwear 02 prepping blow-dry lotion and pillow proof blowdry two day extender to create easy, undone hair at Victoria Beckham's SS14 presentation. The hair was slouchy, easy and pure luxury.

"I wanted the hair to be consistent with Victoria's simple and modern collection. The whole idea is to create that ultra rich and luxurious feeling, without doing much to the hair. The ultimate idea of luxury in the beauty industry has changed dramatically in the last few years. It used to be fantastic and grand, but that doesn't really translate anymore, especially with younger designers like Victoria Beckham. It is all about the subtle details that make a big difference on the end result."

-Guido, Redken Global Styling Director

Redken Products Used:

-satinwear 02 prepping blow-dry lotion

-pillow proof blowdry two day extender

Create the Look:

1. Apply satinwear 02 prepping blow-dry lotion to damp hair 

2. Create a messy center part

3. Allow hair to dry naturally 

4. Wrap the hair around 2" curling iron to create additional movement if necessary

5. Spray pillow proof blowdry two day extender on mid-lengths and ends for added texture

6. Pull hair back into a loose low ponytail and secure with a hair elastic

Attached high resolution images may be used for editorial use only, and cretit must be given to photographer Greg Kessler for Redken. When using our backstage/FW photos, we request them to be published with REDKEN Styling product images. The backstage/FW photos may not be used alone in articles with only product images from competing brands.

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