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BBC Business Writing Podcast

BBC Business Writing Podcast

Companies and organisations all profess to be different. Special. Unique. So why is it that most of them talk in a corporate speak that make them all sound identical? Business language should be distinctive and reflect the true nature and qualities of the organisation. The BBC Radio 4 programme IN BUSINESS with presenter Peter Day looks at the topic.

Contributors to this programme include writer Phillip Pullman, Author of the Dark Materials trilogy and Julian Stubbs, Founder & CEO of UP THERE, EVERYWHERE, the Global Cloud Based Agency. 

Listen to the podcast here: 

http://www.upthereeverywhere.com/improving-business-language-writing/

Related links

Topics

  • Culture

Categories

  • up there everywhere
  • graphic identity
  • design
  • marknadsföring
  • advertising
  • marknadsföring kommunikation
  • reklam

Contacts

Julian Stubbs

Press contact CEO +46706557479

Related media

This way UP
  • This way UP
  • License: Media Use
    The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
  • File format: .mp4
  • Length: 1:49
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