Blog post -
BBC Business Writing Podcast
BBC Business Writing Podcast
Companies and organisations all profess to be different. Special. Unique. So why is it that most of them talk in a corporate speak that make them all sound identical? Business language should be distinctive and reflect the true nature and qualities of the organisation. The BBC Radio 4 programme IN BUSINESS with presenter Peter Day looks at the topic.
Contributors to this programme include writer Phillip Pullman, Author of the Dark Materials trilogy and Julian Stubbs, Founder & CEO of UP THERE, EVERYWHERE, the Global Cloud Based Agency.
Listen to the podcast here:
http://www.upthereeverywhere.com/improving-business-language-writing/
Related links
Topics
- Culture
Categories
- up there everywhere
- graphic identity
- design
- marknadsföring
- advertising
- marknadsföring kommunikation
- reklam