Pressmeddelande -

LACOSTE INTRODUCES NEW “L.12.12 ONE LENS” SUNGLASSESMIXING HERITAGE, STYLE AND PREMIUM DESIGN

The new frame features a single nylon lens that is precisely cut and shaped to create a bold, shield mask offered in timeless colors and vivid hues, such as blue and pink, with a cool mirror finishing.

The lightweight structure combines the singular front design with tapered temples enhanced with two of Lacoste’s most notable emblems: the signature Petit Piqué texture and the Lacoste logo in a smooth textile finishing. Both elements embellish the temples while evoking the unmistakable details of the L.12.12 polo shirt, created in 1933 by René Lacoste as a sporty-chic uniform to wear on and off the tennis courts.

The L.12.12 branded metal plaque is placed upon each of the end pieces adding further charisma and presence to the style’s premium design, which authentically reflects Lacoste’s unique mix of technical precision and casual elegance.

Ämnen

  • Livsstil, mode, fritid

Scandinavian Eyewear, är ett genuint svenskt företag som utvecklat glasögonbågar av högsta kvalitet.
Det är i snart 70 år som bågarna med stor omsorg designats och utvecklats, på en och samma plats.
I Jönköping, mitt i de djupa skogarna i Småland.

Varje liten detalj är noggrant genomtänkt. Varje del spelar en viktig roll.

Kontakter

Jacob Blond

Presskontakt Commercial Director