LONDON, UK & NEW YORK, NY, OCTOBER 1, 2019 – Victoria Beckham Eyewear globally introduces a new women’s sun and optical collection, designed in keeping with the ethos of the Victoria Beckham brand.
The new collection is handmade in Italy and embodies Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s distinctively modern ready-to-wear and accessory offerings with sophisticated femininity.
The collection features the finest craftsmanship and fabrication marrying signature silhouettes with directional detailing. Classic aviators are reimagined with hammered metal trim, a cat-eye is modernised with a focus on the brow, while tortoiseshell styles create rich contrast through navy and burgundy lenses. The nine optical styles echo this aesthetic with streamlined and oversized styles. Together, the collection punctuates outfits with a refined finish.
The brand’s new Fall 2019 global eyewear campaign centers around three exclusive designs that epitomize the brand’s style and the modern woman’s attitude towards versatile and effortless elegance. The campaign’s featured styles include two acetate sunglasses and an optical frame crafted from a lightweight mix of acetate and metal. Each are distinguished by a bold and unconventional twist referencing the designer’s sophisticated mood.
The acetate constructions balance architectural shapes with directional cues while angular details, wide temples, and flat front designs lend a sculptural touch with frames available in a refined palette of black, tortoise, teal blue and burgundy.
Another signature silhouette, the optical navigator, gives wearers a confident look with contour. The double-bridge receives a sleek, faceted effect while the temples boast a grooved finish with a star-inspired motif.
The new eyewear line will be sold globally in selected department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online at victoriabeckham.com beginning September 2019.
About Victoria Beckham Limited
Victoria Beckham Limited is a London-based fashion brand, comprising multiple categories including two ready-to-wear categories: the mainline Victoria Beckham and its companion line, Victoria, Victoria Beckham together with Accessories and Eyewear. Since launching in 2008, the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing. Developed at Victoria’s studio in London, it showcases only the finest craftsmanship and materials. The brand has won critical acclaim and multiple industry awards, including Best Designer Brand and Brand of the Year at the British Fashion Awards. In 2017, Victoria Beckham received an OBE for her services to the fashion industry and 2018 nominated for Designer Womenswear at the British Fashion Awards.
With offices in London and New York, a flagship store in Mayfair and in central Hong Kong, and over 400 stockists in over 50 countries internationally, Victoria shows her mainline collection at London Fashion week. In 2017, NEO Investment Partners invested £30m in the business as a strategic partner and shareholder. In addition to NEO, Victoria Beckham Limited is owned by Beckham Brand Holdings, which is owned equally by Victoria Beckham, David Beckham and Simon Fuller’s XIX Entertainment.
Scandinavian Eyewear är ett genuint svenskt företag som sedan 2012 är en del av koncernen Marchon Eyewear Inc. Sedan 1948 har företaget utvecklat och distribuerat glasögon av högsta kvalitet till de nordiska länderna. I produktportföljen finns många välkända varumärken så som Skaga, Pilgrim, Calvin Klein, Chloé, Nike, Lacoste, Longchamp, Marni, MCM, DKNY och Salvatore Ferragamo. Med vår produktkunskap vill vi att du ska kunna se bättre, känna dig bättre och att se bättre ut med fokus på design, komfort och hållbarhet.