SJÖÖ SANDSTRÖM

Klockan kommer att vara limiterad till 100 stycken och presenteras med en unik bakboett som pryds med vår 25-årsjubileumslogotyp. På den nydesignade urtavlan har vi diskret lyft fram vår 25-årsjubileumslogotyp i en röd signaturfärg.

Royal Steel Classic is not only a significant part of the past, but it’s also a significant part of the future. Therefore, the Royal Steel Classic 25th anniversary will be celebrated with a tribute to the first wristwatch ever to be manufactured in Sweden. The watch will be limited to 100 pieces and featured with a unique “anniversary” closed case-back and a newly designed dial.

The new Royal Capital comes with the complication date and in two different executions of 18k 5N pink gold. And being as rare as nature itself, it is available in a limited edition of only 30 pieces of each execution. The new Royal Capital is the epitome of Swedish Luxury, with a movement crafted in the heart of Switzerland. Vaucher movement 5400 provides the backbone of Royal Capital.

Vår nya Royal Steel Worldtimer har fått en modern uppgradering när det gäller utformningen av tavla och visare. Vi har ökat mängden superluminova, förfinat designen på bandhornen och erbjuder den nu med ett nytt avsmalnande gummiband som kommer med ett viklås. Nytt för i år är också att vi gör den i två olika storlekar 36mm och 41mm.

Den exklusiva svenska klocktillverkaren SJÖÖ SANDSTRÖM går in som partner och official timekeeper till Svenska Elitserien. SJÖÖ SANDSTRÖM blir därmed det första exklusiva klockmärket i världen att sponsra en esport satsning av det här slaget.

​Sjöö Sandström will for the fourth consecutive year host all timing as well as being visible throughout the whole area during SkiStar Swedish Open in Båstad 15-22 of July 2018.

​Sjöö Sandström are proud to announce our latest brand ambassador, the free skiing superstar, Sverre Liliequist. In Sverre’s line of business it’s all about exact timing down to hundredths of a second, just like it is for us at Sjöö Sandström. Sverre has enjoyed great international achievements on the alpine scene for many years.

Swedish luxury is not measured in abundance or material wealth, it is rather about freedom, sensuality and experiences in nature. We took a giant leap in Swedish watchmaking on September 5th, 2014 when we released the Royal Capital Gold (AU-1440-1).

​Sweden has over the years produced many world-class athletes from all kinds of sports. We at Sjöö Sandström would like to announce our latest brand ambassadors. Two of the biggest names within their sport, two brothers that plays in the same league as their father used to play; we would like to welcome William, Alexander and Michael Nylander as our Brand Ambassadors.

​Perfect Pair- här kommer bästa julklappstipsen från Sjöö Sandström En elegant armbandsklocka kommer visserligen inte ge dig fler timmar på dygnet, men det blir i alla fall lite roligare att hålla koll på tiden. Här kommer Sjöö Sandströms utvalda julklappstips för både honom och henne.