Stockholm, Sweden, August 20, 2013: The leading developer of Software Asset Management (SAM) technologies, announces the appointment of Matt Fisher to the post of Vice President Marketing & Communications. Fisher will be responsible for helping Snow Software to expand its operations internationally through a coordinated global marketing and communications program.In his spare time, Matt Fisher is an amateur triathlete and will be competing for Great Britain in the International Triathlon Union (ITU) world championship finals, taking place in Hyde Park, London, on 13thSeptember. Sponsored by Snow Software to compete in the London triathlon, Matt Fisher beat 160 other entrants to gain a place in the finals, which follows the same circuit used during the 2012 Olympics. In the race, Matt Fisher will be undertaking a 750m swim, 20km bike ride and 5km run within the 40-44 age group.
Fisher joins Snow Software with nearly ten years experience of managing marketing for software vendors in the SAM and IT Asset Management (ITAM) markets. He has previously worked with Centennial Software, FrontRange Solutions and, most recently, was Business Development Director at License Dashboard.
Axel Kling, CEO of Snow Software, commented on Fisher's appointment: "Developing our global communication and product marketing is a strategic goal for Snow and I am extremely pleased to welcome Matt to the senior management team. The combination he brings to Snow of drive, extensive experience of the SAM industry and his marketing expertise, means he will play an important part in helping us to achieve our ambition of becoming the global leader in dedicated SAM technologies.”
Snow Software currently has offices in eight countries and operates a multi-channel sales operation. This includes white-label technology agreements with leading SAM service providers worldwide.
Explaining his decision to join Snow’s management team, Matt Fisher said: "I was attracted by Snow's ambitious business plan and their desire to invest in the areas necessary to confirm them as the number one SAM technology globally. I am excited to be working with the talented team at Snow and confident that customers and partners will see significant benefits from our new marketing and communications strategies almost immediately."