Tony Ekström – New MD of Polar

It can now be confirmed that Tony Ekström is to become the new Managing Director of Polar in Dorotea, northern Sweden. Tony, who lives in Umeå, joins Polar from the firm Isringhausen in Umeå, which is a market leader in the design and manufacture of innovative systems for seats in commercial vehicles. 

Tony Ekström will take up his new post on 1 February and looks forward to getting started:

“It feels fantastic to be involved in the continued development of the fine product and strong brand that Polar represents. For me the focus always has to be on the customer. We need to meet customers’ expectations and, where possible, exceed them. To sustainably deliver a premium product such as the Polar caravan, it’s essential that we work on continuous improvement, remaining innovative and sensitive to the wishes of the market. An ever-present factor for success is that we have committed employees who enjoy their job,” says Tony Ekström.

Mikael Colebring, who owns SoliferPolar AB, and Per-Erik Atterwall, chairman of Polar, are highly positive about the recruitment:

“I’m extremely pleased that we have recruited Tony Ekström as the new Managing Director of the Polar operation in Dorotea. Finding someone who meets all our criteria has been quite a challenge, but Tony fits the bill perfectly. His experience in manufacturing, development and maintaining profitability, combined with a focus on quality, marketing and protecting and developing strong brands, makes him ideal for the position of Polar’s MD. He is also from northern Sweden and has a keen interest in caravans and outdoor life, which we naturally feel is a bonus,” comments Per-Erik Atterwall.

Polar is Sweden’s top-selling caravan brand of all time. Polar’s caravans are year-round products, combining high levels of comfort with a great deal of flexibility, tailored to suit customers’ requirements. All Polar products are manufactured in Dorotea, Sweden – the world’s most northerly caravan factory, founded in 1964. The company’s products are sold via dealers in Sweden, Finland and Norway, and via importers in Denmark, the Netherlands, Germany and Switzerland.

For further information, please contact:

Per-Erik Atterwall, Chairman of SoliferPolar AB, Tel: +46 (0) 70 989 04 17

Mikael Colebring, Owner of SoliferPolar AB,Tel: +46 (0) 70 666 27 11