STAR STABLE TEAMS WITH UNIVERSAL BRAND DEVELOPMENT TO BRING DREAMWORKS ANIMATION’S SPIRIT RIDING FREE™ TO THE ONLINE GAMING WORLD

Inspired by the 2002 Oscar®-nominated film, Spirit: Stallion of the Cimarron, Spirit Riding Free centers on a group of three friends and their horses, who together experience coming of age and the power of friendship. Lucky, a gutsy 12-year-old girl, befriends a wild mustang she names Spirit. With her two best friends, Abigail and Pru, and their horses by her side, they explore a world filled with endless rides and never ending fun. Together they’ll push their own limits and discover what it truly means to be free. Spirit Riding Free is now streaming on Netflix.

Star Stable riders have the opportunity to solve quests with Spirit, and gain his trust to stay in Jorvik. The exclusive addition of Spirit is part of Star Stable Online’s new content delivered weekly to their loyal global fan base, that spend more than 44 million minutes per month playing in the U.S. and Canada, where the majority of the players are based.

Growing at a clip of 400,000 new users each month, Star Stable was recently named one of the top 10 fastest growing companies in Europe by Inc. Magazine, and is also one of the foremost authorities on today’s digital girl. Together with Universal Brand Development, Star Stable fills the gap in girls’ digital entertainment emphasizing the qualities of today’s fearless girl.

“We’re pleased to be able to collaborate with Universal Brand Development to introduce Spirit’s courage and adventure into our vibrant, 3D game world of Star Stable Online,” said Taina Malén, Chief Marketing Officer of Star Stable. “Love of horses brought the two brands together, but it’s our shared commitment to empowering girls through independence and friendship that is destined to make the addition of Spirit Riding Free in Star Stable Online the go-to online destination for girls this summer.”

Star Stable Online is ad-free, and free to play for the first five levels, while a paid subscription gives players access to the entire world of Star Stable Online’s mystical lands, features, shops, evolving stories and of course, Spirit too.

About Star Stable

Star Stable is the fastest growing horse game in the world with ten million registered users currently. This online 3D game world was built for girls ages 8-16 with a passion for horses and adventure. It is a COPPA-compliant MMORPG (Massively Multiplayer Online Role Playing Game), where players from around the world can play, chat and help each other through the challenges and horse adventures. Star Stable Online is played in 180 countries and has been translated into over 13 languages. Star Stable Online is owned, developed and operated by Star Stable Entertainment AB, based in Stockholm, a hub for global startups and gaming phenomena.

About Universal Brand Development

Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA).

###