Prized design leads the way.

Before the opening of Kista Hotel Apartments in August last year, a new wayfinding system needed to be developed. A wayfinding system that not only had to harmonise with the building and the interior, but also with StayAt’s brand. Swedish brand and design agency Under, who has created and developed StayAt's graphic profile for close to 6 years, presented a design that mirrored StayAt’s values and strengths, packaged in a playful and relaxed way.

“With simple materials and focus on details we created a functional system that also strengthens the relaxed and playful feeling in which StayAt communicates. StayAt is all about that little extra and we wanted to get that through by a play with perspectives and hidden details and messages, so that the guests always have something new to discover.” - Tobias Ottomar, partner and Creative Director at Under.

Last week it was announced that the wayfinding and branded environment has been nominated in the European Design Awards. The European Design Awards is an annual competition and a join initiative by the major communication design magazines on the continent, widely recognized as one of the most prestigious design awards in Europe. 

The wayfinding and branded environment in Kista Hotel Apartment also took fourth place in business magazine Resumés quarterly competition for best design. Resumé is Scandinavias largest business magazine, focused on marketing and communication.

Read more about Under here, and their work with StayAt’s wayfinding and branded environment here!