Interim Report, January - March 2017

CEO statement 

Demand has continued to increase during the first months of the year and we welcome new customers to our 1 to 1 marketing service. Quickly built campaigns with customer segmentation are giving effective and relevant customer communications directly to the mobile.

Telenor This is also recognized by our partner, Telenor, who particularly appreciates the extensive functionality and simplicity of our product. Our cooperation with Telenor has been deepened and we are now certified for the billing system, Odin, used by Telenor and a majority of the telecom industry.

Presently, Telenor is establishing a market plan and preparing internal training as well as getting ready to sell and market our services. In the first quarter, one of this year’s most important business was won together with Telenor when we signed Coop Norway.

Our cooperation with Telenor started in Norway and the plan is to continue in the other twelve countries where Telenor is established. 

New markets and customers For TargetEveryone, the US venture has been a significant project during the quarter. The US market is still in the start-up phase , and our American partners are now making the final adjustments needed to roll out our services.

Our partner in Central America has begun delivering our product to well-known brands like Pizza Hut, KFC and Denny’s. We are excited to see what is to come now as they get up to speed.

We can also see that the Dutch market is growing and, in addition, we notice growing demand from other markets. We expect to close deals in new countries in the near future. It is satisfying to see that our partner strategy begins to bear fruit. 

Breakthrough in Norway Increased customer growth and strengthened market penetration have made clear impacts in our revenues in Norway. Throughout 2016, the revenues for TargetEveryone’s service amounted in total to around SEK 3 million in Norway. During the last quarter, we have already signed contracts which for the full year 2017 is expected to result in revenues of SEK 15 million. Nothing indicates that sales will slow down in the coming quarters. Examples of new customers that have been added are Avinor, Til Bords, Care Norge, Kolonial.no and Hypermat 

EBITDA The first quarter resulted in an EBITDA profit of SEK 2 million. It is our best quarter ever.

A summary of our last six quarters can be found in the table below. 

Our hard work on improving profitability and reducing costs has paid off. Fewer employees can deliver the same services as before, despite a strong customer inflow. Today we have a more collaborative organization, working towards clearer and well-established goals.

The gross margin has strengthened from 30% to 35% and the main reason is increased license revenues from TargetEveryone’s services.

Forecast 2017 Me and my management are confident about our forecast for the full year. We are fully focused on continuing to build on the success in Norway as well as expanding the business internationally. Our EBITDA target of SEK 15 million for the full year remains unchanged.