TargetEveryOne: A large customer of ViaNett expands the customer club with TargetEveryone’s service

2015-11-16

TargetEveryOne´s subsidiary ViaNett has expanded its business with their customer VITA, Norway's largest beauty chain, with the help of TargetEveryOne´s service.

In the fall of 2014, VITA started its loyalty club which today has over 560 000 members. One year later, ViaNett started to produce mobile campaigns using TargetEveryOne´s platform to create rich media such as images and discount offers for VITA´s members.

VITA, including VITA Exclusive is the largest beauty retail chain in the segment of beauty, health and well- being in Norway and currently has over 200 stores.

"We are proud of how quickly we have been able to expand our loyalty club and with the help of TargetEveryOne´s service, we take the club to the next level. We can add images, videos, and interactivity and we have already received positive feedback on the campaign”, says VITA´s Head of eCommerce and Omnichannel Torkel Johannessen. "We have been able to achieve a higher open rate frequency with TargetEveryOne in comparison to our regular newsletters. The strength of SMS and a landing page is that our members read the message at once, and then they visit our stores or online store for specific offers", concludes Torkel Johannessen.

"Selling TargetEveryOne´s service to ViaNetts customers was an important cornerstone of the acquisition, and it is wonderful to see the synergies. VITA shows how to use the mobile to build better customer relationships in high volumes and improve their overall business", says TargetEveryOne´s CEO Christoffer Andersson.