TargetEveryOne and Loyaltyhub signs first customer under partnership

TargetEveryOne’s Dutch partner LoyaltyHub has contracted its first customer, Humares, and expands the reach for its TargetEveryOne-powered mobile marketing solution.

LoyaltyHub is a whitelabel partner of TargetEveryOne founded by Aukje Metz, a Dutch entrepreneur that earlier founded a leading street marketing agency. LoyaltyHub pays a license fee to TargetEveryOne and sells the joint solution under its own brand on a revenue sharing basis.

The deal gives Humares, an international provider of flexible staffing solutions, the opportunity to enhance customer connection in an innovative way and differentiate their approach. Humares pays monthly subscription and usage fees for LoyaltyHub’s TargetEveryOne-powered cloud service.

- This platform is very promising to get closer to our customers. We have already started to get to know them better in our first campaigns and are looking forward to explore the full potential this platform has to offer, says Humares´ CMO Hans Scheers.

- In order to be relevant for your customers it’s important to know who your customers are and in what way they would like to be involved. Together with TargetEveryOne, we can generate insights from several channels into the way customers would like to get involved with brands, says LoyaltyHub CEO Aukje Metz. - It will help our customers to use mobile marketing in an effective way.

- We are very pleased to see the impact our solution has on Humares’ business and how LoyaltyHub, with its next generation marketing mindset, is growing as a partner of ours, says TargetEveryOnes CEO Christoffer Andersson.