The 100 Innovations exhibition at The National Museum of Science and Technology was awarded the prestigious prize at the IDCA Awards (International Design Communication Awards) prize-giving ceremony, held at Moderna Museet in Stockholm on the 5th July.
The exhibition, produced by The National Museum of Science and Technology in conjunction with PS Communication/STORY Design Studio, won in the category ”Best Programme for Targeted Audience”. Other nominees within the same category were the Educalab PJJ exhibition at Palais de Tokyo in Paris, and the MixMax Brazil exhibition at Tropenmuseum in Holland.
“We are very proud to have won. With this exhibition,we have chosen a completely different approach. 100 Innovations is produced in co-creation with the Swedish people. All of our visitors are able to vote for and nominate new innovations, either within the exhibition itself or online. In this way, our visitors can exert influence over not only the exhibition content, but also the museum’s future exhibitions. The exhibition takes the form of an ongoing survey and can be continuously renewed. We cannot claim that we, as a museum, hold all the answers. The Swedish people have provided us with many insights regarding innovations” says Magdalena Tafvelin Heldner, curator and project manager for the exhibition at The National Museum of Science and Technology.
The IDCA Awards are one of the most prestigious awards in the museum world. Eighty-nine entries from museums in 16 countries were submitted for consideration in the 2013 IDCA Awards. Out of these, 30 entries were nominated in 10 categories.
“To compete within a global league of exhibitions is prestigious. To actually win feels absolutely fantastic and we are extremely proud and happy to have had the good fortune to work together with the museum in building an exhibition that,with innovative solutions, truly achieves our goal of putting the visitor in focus,” says Tanja Rutherhagen, agency manager at PS design agency partner, STORY Design Studio.
100 Innovations is scheduled to remain open until 2015 and has, since the opening ceremony in
February 2012, attracted approximately 300,000 visitors. In November 2012, the exhibition was also honoured within the Best Cultural Event category at the European Best Event Awards.
A Word from the Jury
“Museums are important. They are important because they help us to see ourselves differently, think about the world more critically and help us understand our society better. Museums tell stories. They tell stories about the greatest works of art and design, the major achievements of science and about the history of our lives.
Museums use graphic design to bring their stories to life. Great graphic design can transform how visitors see and experience exhibitions, displays, catalogues and publicity material. The best graphic design doesn´t just look good; it provides a dynamic visual gateway to understanding.
The IDCA Awards celebrate the very best in international graphic design and communication. The outstanding high quality of the work submitted is testament to the vision, commitment and creativity of museum professionals from around the world.” Damien Whitmore, Director of Public Affairs and Programming, Victoria and Albert Museum, UK
For more information, please contact:
Anki Rundgren, Head of Communication, The National Museum of Science and Technology.
+46 8-450 56 48, +46 70-311 56 48
Gabriel Persson, Head of Communication, PS Communication
+46 8-692 71 10, +46 73-681 27 60
About the National Museum of Science and Technology
The National Museum of Science and Technology, which is Sweden´s biggest museum devoted to technology, has a national charter to preserve our technological and industrial history as part of our cultural heritage. The galleries cover around 10,000 m2 and the Museum attracts more than 275,000 visitors every year. Our mission is to make the world more understandable by reflecting technology from a Contemporary perspective, with history as the starting point and the future just around the corner.
About PS Communication & STORY Design Studio
PS is one of the largest Nordic communication companies and the leading brand-experience agency. We build and develop experiential based communication, which covers all channels and spans from brand strategies to concept and tactics. PS employs 160 people and is represented in Stockholm, Gothenburg, Malmo, Oslo, Copenhagen and Helsinki. PS was founded in 1997 and has been awarded Di gasell four times by Dagens Industri, as well as having won prizes as the Agency of the year, The Golden Wheel Award,The Client’s Choice, and at the European Best Event Awards.