Tiger of Sweden Launches Tartan for SS14

Tiger of Sweden’s history goes back a remarkable one hundred and ten years. During these years, many thousands of people have worked for Tiger. It is thanks to these people’s devotion and to our loyal customers that Tiger exists today.

Our Scottish designer Ronnie McDonald had the idea that Tiger is like a clan – a group whose kinship is defined by having worked for Tiger. The word originates from the Scottish gaeliskans clann, but a clan is not a real clan wit- hout its own Tartan. That’s why Ronnie was given a mission: to create Tiger’s own tartan as a tribute to everyone who has ever worked at Tiger. Our Tartan was woven on a hand loom – one as old as Tiger itself – by Daniel Harris at London Cloth Co. The pattern was registered at The Scottish Register of Tartans as Tiger’s Official Tartan.

We have created one hundred jackets and one hundred scarves out of our unique Tartan. While we were at it we couldn’t resist the urge to have six kilts made also. It is with great pleasure and pride that we present the Official Tiger Tartan for our clan. 

Watch our Tartan video at: http://vimeo.com/84665794

or: http://www.youtube.com/watch?v=OkhePNHajbE&feature=youtu.be

For more information, please contact:

Per Håkans, Tiger of Sweden
+46 8 546 310 00, per.hakans@tigerofsweden.se