IntroducIng the fIrst European edItIon of Tretorn seasonal news
WELCOME TO TRETORN
Tretorn has what all brands want: a history, a legacy, and a story. Contemporary collections, including this season’s, are a natural development of Tretorn’s history, which began in 1891 in Helsingborg, Sweden. This season we are inspired by the movement and everyday adventures captured by Tretorn fans around the world. We continue to celebrate the merging of different worlds: form and
function, timeless and contemporary, nature and city, sports and intellect. Always designed with the daily life in mind, maintaining our love of style and everyday comfort.
Tretorn Seasonal News: Spring / Summer 2017 European Edition brings you a glimpse of our way of living.You will meet our designer Johanna and some of the #TretornTales ambassadors showing you their own Tretorn street style, wearing what they love most when it comes to rainwear and rubber boots. We will showcase some of the SS17 new releases like light weight rainwear, denim-detailed rubber boots, reinvented classic sneakers, a soft spring pink collection of rainwear, rubber boots, sneakers and our new responsible rainwear project: Tretorn x Naturkompaniet - “The Left Over Project.”
Tretorn is a true Swedish heritage brand, born out of Scandinavian weather. Established 1891 by Johan Dunker in Helsingborg. Based on a Nordic way of living and shaped by Scandinavian conditions, we’ll continue to celebrate the merging of the diverse worlds that make our brand and our collection uniquely Tretorn: function and style, timeless and contemporary, nature and city, and sports with intellectual curiosity. This diversity defines who we are.