Tunaspot launches version 2.0 globally with a X-mas twist

Tunaspot 2.0

After launching its Spotify powered location based music service exclusively in Scandinavia in August 2012, Tunaspot quickly reached 50,000 users and mentions by Wired Magazine, Evolver FM and Arctic Startup.

Now, Tunaspot launches the anticipated 2.0 version in all of the 21 Spotify countries. Tunaspot 2.0 introduces Trails, Layers, extended user profiles, improved search functionality and updated sharing possibilities. 

Try Tunaspot 2.0 inside Spotify: http://open.spotify.com/app/tunaspot

New Features

Layers is the new way to share and discover music in Tunaspot. When a user drops a playlist inside Tunaspot, she can now include hashtags. This is a way to filter music into different categories - like hashtags on Twitter. Searching for a hashtag opens up a map layer with playlists of the hashtag specific category.

Trails is a new way to visualize how music travels all over the world. We keep track of where a playlist is dropped and from which cities the subscribes are generated. In this way we can animate how music travels the globe, kind of like flight maps (see picture above demonstrating how Göteborgs-Posten’s playlist for Musikhjälpen travelled).

Updated Features

Our UX-team listened to feedback from our users and updated some of the existing features in Tunaspot. In particular we updated user profiles and the search function.

User profiles – user profiles are now searchable. For instance you can browse through a user's history and access all the playlists dropped by him or her. 

Search – The search function is now extended; making it possible to search for cities, places, dropped playlists, users and hashtags.

As the 2.0 release went live, Tunaspot partnered up with EMI, Sony Music, Warner Music and Göteborgs-Posten (the Gothenburg based daily newspaper), to participate in Musikhjälpen (the Swedish version of Serious Request). Musikhjälpen is a charity event broadcasted for a week in both national radio and TV. 

For every playlist hashtagged #mh12 users subscribed to on Tunaspot our partners donated € 1 to Musikhjälpen. In total, 24 hashtagged playlists gained 15 200 SEK that will go straight to the cause of children's right to have clean drinking water in the slums around the globe. (http://sverigesradio.se/sida/default.aspx?programid=3946) 

- It felt like the most natural thing to do. We are very proud and happy to be a part of Musikhjälpen this year. Since we are a music tech start-up, we are able to use our technology to help raise money and Tunaspot makes it easy for anyone to participate in their own way, says Erik Stenberg, co-founder of Tunaspot.