Julian Stubbs speaker at Professionell Idrott Event in Stockholm

Julian Stubbs, the man behind the branding of Stockholm as The Capital of Scandinavia, will be a guest speaker at the Professionell Idrott Event day at Nalen, today October 8th. The event focuses on sport as a driver of regional development and is arranged by Sport & Affärer in collaboration with Stockholms Stad.

'Sports and cultural events can often be a huge success factor in a Destination Marketing programme' say Julian Stubbs. 'Just look at the Montreux Jazz Festival or the Cannes Film Festival. Such events are big drivers and brand builders for those destinations. Look at some of the worlds great Place Brands such as Manchester, San Francisco, Liverpool, Barcelona and New York and they often become synonymous with certain sports and teams. Stockholm badly needs such a great sports team.'

Julian Stubbs is founder of the cloud based agency *UP There, Everywhere.