Real housing project in Sigtuna developed with help of Minecraft and the cloud

On Sunday 26th August a minecraft competition was launched, inviting children to create their own new development for Norra Sigtuna Stad. The competition has already attracted wide publicity. 

*UP There, Everywhere, the first Global Cloud Based Advertising Agency, has been developing the brand and communications strategy for Norra Sigtuna Stad with NCC, one of the nordic regions leading building and real estate development company's. 

Kim Hulten, Projektchef at NCC Boende said 'We selected *UP There, Everywhere as our agency because of their extensive place marketing experience. We asked them to help develop our brand and communications for Norra Sigtuna Stad. The Minecraft idea came out of the creative environment in the project team and worked really great.' 

Julian Stubbs founder and brand strategist at UP* said 'Sigtuna is a special place. We helped develop the brand strategy and platform for Destination Sigtuna and to now help NCC with this unique community project is a perfect fit for us. It's been great to see so many kids get involved as well around the minecraft idea.'

The version of Minecraft that has been used is called Mina Kvarter and has been developed with help from Svensk Byggtjänst together with gaming company Mojang.

*UP There, Everywhere is the world’s first global cloud-based advertising agency. The organization is an international, members-only community of partners, working in the digital, creative, brand and marketing areas. UP* is part of a new way of working. Not a typical advertising or creative services agency, it is a connected community of like-minded professionals who work together 24/7 across international time zones. UP* forms custom-tailored distributed teams to provide strategic branding, communications, public relations, and digital media services for clients around the world. Today it has over 120 members and partners based in Sweden, the Netherlands, Switzerland, Finland, Italy, Spain, the UK, the USA, and China, and continues to grow at a dynamic pace.

Julian Stubbs is an English brand strategist and writer and the person behind the branding of Stockholm as The Capital of Scandinavia.