Sigtuna, Sweden, launched it's new identity in 2011 and the graphic identity work was featured in an article in Swedish design magazine CAP&DESIGN. In it's year end review for 2011 the magazine features the article as one of their picks for the year.
The branding work for Sigtuna was undertaken by *UP There, Everywhere, the global cloud based advertising agency. Julian Stubbs, who has worked on a number of destination brands including Stockholm (The Capital of Scandinavia) was the brand strategist behind the work and Peter Langer, a senior art director with UP*, the person behind the graphical identity and new logotype.
*UP There, Everywhere is the first global cloud based advertising agency. With over 100 members world-wide we help our clients around the world with strategic brand, marketing and communications.