Storytelling Methods For Experience Design

To every great story there's a bit of magic involved and so there is to experiences that just work and deliver the right content, interactions and notifications at the right time, on the right device, and in the right way.

"Everything you need is provided for but you're welcome to bring your laptop or tablet if you so wish."

As the world we're designing for is becoming increasingly more complex the need for a deep understanding of user and business needs across touch points, devices, input methods and stages of the experience is increasingly more important.

In this full-day workshop aimed at those working with digital products and experiences, you'll get hands-on practice with key storytelling methods and how these can be applied to help understand, define and deliver better experiences for users and customers and healthier bottom lines for the business.

The workshop is run by Anna Dahlström, a UX designer, speaker, and coach with over 17 years experience working in-house, agency side and with startups, as well as with helping teams and individuals to develop their UX skills. Anna runs UX Fika and is also the author of the upcoming book 'Storytelling in Design' for O'Reilly

"All the material used for this workshop will be sent to you after the session"

WHAT YOU'LL LEARN

Drawing on tried and tested storytelling principles and methods from film and fiction and applying them to UX design and business, this workshop gives a practical walkthrough of why storytelling matters and how you can apply it to your projects and organisation.

Coming out of this hands-on workshop you'll:

• Understand the role of storytelling and why it matters
• Know what makes for a good story and how it relates to UX design
• Know how to apply storytelling principles and methods to better understand and define the problem space and context of your product or service
• Know how to apply character theory to define and design for the different users of, and actors in, your product or service
• Know how to apply storytelling methods to define and design the experience of your product or service
• Know how to use storytelling methods to help define and prioritise content, interactions and requirements across devices and touch points
• Know how storytelling methods can be used to better connect messaging, branding and the overall experience across touch points, platforms, devices and experience stages
• Know how to incorporate storytelling principles and methods from start to finish for a better end product
• Know why storytelling is key for designing experiences that combine GUIs, NUIs and VUis as well as incorporate AI

Tickets

Early Bird - Single ticket €549.00
Early Bird - Team ticket (5 people - 20% discount) €2,195.00
Bring a team and choose if you want to work through your own product/ project as a group or the fictive case.

Sign up today

After May 9th

Regular Price - Single ticket €699.00
Regular Price - Team ticket (5 people - 20% discount) €2,795.00
Bring a team and choose if you want to work through your own product/ project as a group or the fictive case.

WHO IT'S FOR

This workshop is suitable for those working with digital experiences who are looking for a deeper understanding of the problem space of the products or services you work on as well as a way to better connect strategy, idea and execution into engaging experiences and tangible results.

It's particularly beneficial for:

• UX designers and researchers
• Visual and graphic designers
• Content strategists
• Strategists
• Marketers and CROs
• Product owners and project managers
• Startup founders
• Business leaders
• Anyone who wants to learn more UX design and storytelling and about how to create experiences that engage and convert

HOW IT'S RUN

The workshop mixes slides with practical hands-on exercises that ensure that you put what you've learnt into practice straight away.

All the exercises will be carried out in groups of 5. The workshop is based on a fictive case but if you bring a full team (5 people) you're more than welcome to work through the exercises with your own product/ project in question and get even more out of the day.

The workshop will start at 9am but a light morning fika will be provided from 8.30am.

WHAT'S INCLUDED

• All the material and notes including an executive summary presentation
• Additional reading links to help you once you've completed the workshop
• A copy of Anna's 'Storytelling in Design' book
• Morning and afternoon 'fika' (coffee/ tea break) as well as lunch

All the material used for this workshop will be sent to you after the session together with some additional material for further reading.

Everyone who attends will also get a copy of Anna's upcoming 'Storytelling in Design' book for O'Reilly once the book is published (expected summer 2018).

A light morning and afternoon 'fika' - coffee/ tea break with something to eat - is included in the workshop price as well as lunch. We'll be in touch about dietary requirements closer to the time.

Bild av Christopher Lindström