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Acquisition of Fetzer Vineyards by Viña Concha y Toro SA

Pressmeddelande -

Acquisition of Fetzer Vineyards by Viña Concha y Toro SA

After the acquisition of Fetzer Vineyards by Viña Concha y Toro SA, the company's board has decided to continue the distribution of Fetzer and Bonterra in the Nordic domestic markets through its own importing companies, Concha y Toro Nordic, as of the 1st of February 2012.

The cooperation with Philipson Söderberg in Sweden, Wennerco in Finland and Ström in Norway has proven successful through several innovative brand building strategies. The companies have actively pushed Fetzer and Bonterra within off-trade as well as the on-trade. The importers have effectively helped build the Californian wine segment in the different markets

Fetzer Vineyards thanks Philipson Söderberg in Sweden, Wennerco in Finland, and Ström in Norway for their professionalism and hard work during these years. The outstanding team and their dedication have been key to the development of the Fetzer and Bonterra portfolio in the markets.

The Altia group of companies with Philipson Söderberg in Sweden, Wennerco in Finland and Ström in Norway would like to wish Concha y Toro the best of luck with the development of Fetzer and Bonterra in the future.

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VCT SwedenVCT Sweden AB är ett dotterbolag till chilenska Concha y Toro S.A., en av Sydamerikas största-, och världens femte största vinproducent. VCT Sweden grundades 2009 och har kommit att bli en av Sveriges största vinimportörer. Med ett helhjärtat fokus på viner från Chile, Argentina, Sydafrika och USA erbjuder vi ett brett sortiment av viner för alla tillfällen. Våra viner hittar du främst på Systembolaget men även på ett flertal restauranger runt om i landet.