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Ergonomidesign proudly participates in the exhibition “Why Design Now?” at Cooper-Hewitt National Design Museum in New York

Pressmeddelande   •   Jan 15, 2010 13:59 CET

Cooper-Hewitt, National Design Museum will present the fourth exhibition in the National Design Triennial series in spring 2010. “Why Design Now?” will be on view from May 14, 2010 through Jan. 9, 2011, and will explore the work of designers addressing human and environmental problems across many fields of design from architecture and product design to fashion, graphics, new media and landscape design.

The Triennial series seeks out and presents the most innovative, forward thinking designs at the center of contemporary culture. Ergonomidesign is very proud to be presenting three different projects in the key development theme “Health.” The selected projects are the bike handles Ergon GR2, the asthma monitoring device NioxMino and Spot, a guide cane for blind people incorporating artificial intelligence.

“We are very proud to have three projects included in the Triennial, which is definitely one of the key contemporary design exhibitions. Addressing environmental and human problems is a challenge we face every day and very much in line with the core values of our design studio, so I dare to say that all of us are especially delighted to be a part of this particular exhibition,” said Krister Torssell, CEO of Ergonomidesign.

Torssell continued, “It is also interesting to note the significant Swedish representation; even though we are a small country, we are still on the list of key players in design and innovation.”

The exhibition title asks the question “Why Design Now?” to examine why design thinking is an essential tool for solving some of today’s most urgent problems; what draws creative thinkers, makers and problem solvers to this crucial field of discovery; and why business leaders, policy makers, consumers and citizens should embrace design values. Key development across design disciplines will be presented through eight themes: energy, mobility, community, materials, prosperity, health, communications and simplicity. 

Exhibition press material:

More information about Ergonomidesign’s projects:

Ergonomidesign specializing in people-driven innovation is one of the top-ranking design firms in the world. Since 1969 the company has helped clients from all over the world to penetrate markets, increase sales and build brands through appealing and innovative design of products and services. The key success factor is based on deep knowledge about the end users, gained over years of multi-disciplinary research into physical-, cognitive- and emotional ergonomics. More than 60 specialists are working within areas such as interaction design, product design, design strategy, premium research and innovation support. Ergonomidesign is working across a wide range of industry sectors - from baby products to advanced medical equipment. The head office is located in Stockholm, Sweden with additional representation in London, Berne, Boston and Tokyo.

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