On May 9, Viaplay`s hero set the new world record for binge-viewing. Erik Pettersson watched the action series 24 for 90 straight hours in the lobby at MTG. He was accompanied by Mascoll Silverstolpe who held out for 87 hours and 17 minutes.
In this video you can see the entire world record in 90 seconds. The world record attempt served as a kick-off for the brand new concept Viaplay Premiere, providing viewers with exclusive premieres on Viaplay. 24: Live Another Day was the first series and on May 31, Crossbones will premiere.
Viaplay is Nordic’s leading online video service for TV, sport, film and kids' content. Viaplay offers entire seasons of series, the best selection of major films and the live broadcast of world class sports events such as the Premiere League, UEFA Champions League, NHL and Formula 1.
Viaplay's streaming TV, Series, Film service is available on PC, Mac, Android and iOS mobile phones, tablets, the Viaplay box, LG Smart TV, Samsung Smart TV, Philips Smart TV, Panasonic Smart TV, Xbox 360, PlayStation®3 and PlayStation®4.
Viaplay AB is part of Modern Times Group (MTG), which is an international entertainment broadcasting group with operations that span four continents and include free-TV, pay-TV, radio and content production businesses.
MTG’s Viasat Broadcasting operates free-TV and pay-TV channels, which are available on Viasat’s own satellite platforms and third party networks, and also distributes TV content over the internet. MTG is also the largest shareholder in CTC Media, which is Russia’s leading independent television broadcaster. Modern Times Group is a growth company and is listed on the Nasdaq OMX Stockholm stock exchange.Visit www.mtg.se for more information.