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Scandinavian streaming service Viaplay to set world record for binge-viewing

Pressmeddelande   •   Maj 02, 2014 11:00 CEST

On 5 May at 15:00 CET, a world record attempt will begin on Viaplay with four people doing their utmost to beat the current record of 87 hours, by continuously watching every episode of the TV series 24. 

To mark the premiere of the event series 24: Live Another Day, Viaplay will be holding a binge-viewing world record attempt. Viewers can share the experience at viaplay.se/worldrecord24.

“Offering a world record attempt live on Viaplay is incredibly exciting,” says Janette Cohen, Head of PR at Viaplay. “According to the Guinness World Records’ rules, participants can only take a five minute break after each earned hour, which they can save up to take a longer break. It’ll be a tough challenge to say the least, but it’ll also be great fun.”

The current record of 87 hours was set by Dan Jordan, Spencer Larson and Chris Laughlin at the Consumer Electronics Show in Las Vegas, Nevada, on 6-10 January 2014.

24: Live Another Day is the first series to be made available on Viaplay Premiere, a brand new concept that includes exclusive premieres of selected titles on Viaplay.

Viaplay is available on PC, Mac, Android and iOS mobile phones, tablets, LG Smart TV, Samsung Smart TV, Philips Smart TV, Panasonic Smart TV, Xbox 360, PlayStation® 3 and PlayStation® 4.

Find out more about Viaplay at www.viaplay.com

About Viaplay
Viaplay is Nordic’s leading online video service for TV, sport, film and kids content. Viaplay offers entire seasons of series, the best selection of major films and the live broadcast of world class sports events such as the Premier League, UEFA Champions League, NHL and Formula 1. Viaplay is accessible on computers, iOS, Android smart phones and tablets, Smart TVs, Viasat Set-Top-Boxes and Xbox 360, PlayStation®3 and PlayStation®4. Read more at www.viaplay.com

Viaplay AB is part of Modern Times Group (MTG), which is an international entertainment broadcasting group with operations that span four continents and include free-TV, pay-TV, radio and content production businesses. MTG’s Viasat Broadcasting operates free-TV and pay-TV channels, which are available on Viasat’s own satellite platforms and third party networks, and also distributes TV content over the internet. MTG is also the largest shareholder in CTC Media, which is Russia’s leading independent television broadcaster. Modern Times Group is a growth company and is listed on the Nasdaq OMX Stockholm stock exchange.Visit www.mtg.se for more information.