Warner Music expanderar digitalt för att innefatta Baltikum

Warner Music Nordic Expands Functions to Include Digital Business for the Baltics

15 October 2008: Warner Music Nordic today announced the promotion of Jacob Key to Business Development Director for Warner Music Nordic & Baltic, following the expansion of Warner Music Nordic to include digital business for the Baltic countries. Effective immediately, Key will continue to be based in Stockholm and report into Jonas Siljemark, President Warner Music Nordic.

Key JACOB will develop and execute a cohesive digital strategy across the Nordic territories as well as Latvia, Lithuania and Estonia. He will be responsible for generating new revenue streams in line with global business initiatives, building on existing relationships with partners in the mobile and online spaces as well as fostering original ways to connect Warner Music's roster of local and international acts with audiences across the region. Alongside these extended duties, Key will continue to help evolve artist relationships into areas such as merchandise, endorsement and sponsorship in the Nordic territory.

Jonas Siljemark said, "In the Baltics, where piracy has traditionally limited our commercial reach, digital technology is now providing ever-evolving possibilities for monetizing our content. Jacob's proven experience of cultivating compelling digital solutions in a rapidly changing music landscape, as well as his passionate commitment to innovation make him the ideal choice to drive forward our digital business in these key markets."

Jacob Key said, "There is much potential for digital growth in these dynamic, culturally rich markets, and I am delighted to be leading the team in developing our business here. Many of our partners in the telecommunications, internet and mobile sectors operate across both the Nordics and the Baltics, and this offers us and our artists a range of powerful creative, commercial and promotional synergies."

Key joined Warner Music in 2005 as Business Development Director for Scandinavia and subsequently the Nordic region, and has been instrumental in delivering high profile music services in partnership with leading mobile operators and telcos such as Telenor and TDC. Prior to his tenure at Warner Music, Key was founder and CEO of global mobile communications company, Globalmouth and previous to that was founder and Head of Business Development for Swedish mobile marketing platform, Mediatude Ltd.