Johan Lodenius elected new member of the board in Wittra’s holding company.

The owners of NiDa Tech Sweden AB have elected Johan Lodenius, previously global CMO of MediaTek and Senior VP of Qualcomm, as a member of the board. Johan starts immediately and will take an active role in business development aiming to accelerate the sales of Wittra’s positioning solutions.

Johan Lodenius started in the telecom industry as a developer of integrated circuits at Ericsson and has since achieved notable success. Today he is a senior adviser with experience in both startups and world leading players. As a board member of NiDa Tech, Johan will contribute with experience gained from strategic and marketing activities which previously established Qualcomm as a world leader in wireless chipsets and strengthened MediaTek’s global footprint.

In addition to experience from multinational companies, Johan is the former CEO of Coresonic, a small developer of digital signal processors from Linköping. As CEO, Johan lead the startup from its first commercial business to the point where it was bought by the global technology company MediaTek in 2012. NiDa Tech is pleased that Johan, with his extensive industry knowledge, will now be part of the strong team that has developed groundbreaking positioning solutions.

”NiDa Tech has developed an amazing technology and the wholly-owned subsidiary Wittra Sweden AB is about to enter the market with revolutionary products”, states CEO and Founder Håkan Dackefjord. ”Johan Lodenius’ experience and reputation in the industry will be invaluable for our international expansion.”, he continues.

NiDa Tech Sweden AB is an innovative high-tech product and service company that has developed a unique positioning technology. The technology has long range and low energy consumption which is frequently demanded in the global IoT-market. The company is currently owned by a group of private investors including the founder. NiDa Tech Sweden AB and Wittra Sweden AB are founded out of the innovative Swedish high-tech hub and since 2012 have developed a number of unique solutions and secured a significant portfolio of intellectual property.

For further information, contact:

Håkan Dackefjord, CEO, +46 70 888 10 34, hakan@wittra.se

NiDa Tech Sweden AB, Ringvägen 100, 118 60 Stockholm, www.wittra.se