WonderWorld VR is setting an impressive world record in virtual reality live broadcasting

WonderWorld VR is a Swedish startup within the new virtual reality industry based in USA and in Sweden. The company has got a flying start and is now setting a world record in broadcasting virtual reality live when Scandinavia’s biggest public broadcaster SVTs’ show "Music Aid", in addition to regular broadcasting, sends in virtual reality, VR.

WonderWorld VR are setting a world record in virtual reality live broadcasting when they deliver the 7 day music talk show for charity “Music Aid”. Starting December the 13th, a 360-degree camera will be mounted in the glassed wall studio. The viewers can then from any where in the world, on any platform watch the live broadcast. If you want to get the feeling of really “being in the studio” you just download the app and use any cardboard or similar VR-goggles together with a smartphone and you can look around as if you where there. This is the first time ever that a broadcast in virtual reality will go on day and night for so long.

“We have been working day and night ourselves to get everything ready for this, and we are very excited. VR is the future of entertainment”, says Simon Romanus, one of the founders of WonderWorld VR.

WonderWorld VR consists of people with over 20 years of experience in development and content production for TV, as well as cognitive psychology analyses, hardware and software 360 technology and years of development of virtual reality for the international defence industry.

“There is no other company in the world that can compete with this kind of knowledge right now”, Romanus says.

The company offers everything from development and professional live 360° video production to stand-alone apps with up scalable VR content for any device (online, smartphone/tablet, Oculus Rift and Samsung Gear VR and Google cardboard or similar).

WonderWorld VR dig deep into human behavior in VR to be able to meet their clients’ needs in the best possible way. The company has also developed their own software – WonderControl, to help any client to “stitch” together the material into on-demand high quality virtual reality films, ready to be uploaded or broadcasted live.

"Any person in the world who owns a smartphone is a potential VR viewer. This medium will explode faster than anyone can imagine. This is the future, and we offer it now," says Simon Romanus, former Head of program at the format development company Friday TV, Endemol Shine Group.

The company will now meet the needs from the clients by bringing in investors and also opening an office in Los Angeles in January.

“Our biggest strength is our ideas and that we will have our own IP and immersive app content, says Romanus. We are approaching, and already working with clients in many markets such as TV, Travel agencies, Live Entertainment, Real Estate, Schools, Museums and more. We need to be global in times like this and since we are in the forefront, the steps that we are taking are truly amazing. Once you have tried VR in any business, you know there is only one way to go - and that is forward”.