Zander & Ingeström has updated their logo

On October 16, Zander & Ingeström’s new logo was launched. The reason for the change is as follows.

A logo, ie a designed company name, always communicates two messages. An open: what the company is called. And one hidden: how the company values its name.

Fonts and designed letters evoke different associations. The ideal is that the logo reflects the true identity of the company. If the company chooses the right one, they will receive a logo that harmonizes in style with the business concept.

This is why Zander & Ingeström have changed its graphic profile. Our old red logo may have been heavily incorporated, but in terms of design it belonged in a bygone era – and then we communicate the wrong values.

The fact is that Zander & Ingeström have reached their position as market-leading specialist in industrial pump and boiler solutions by always being at the forefront of technology.

The new logo just breathes ”the forefront of technology”.