Stored value cards go mobile when SEQR signs global partnership agreement with leading distributor InComm

Headquarted in Atlanta, InComm is a leading prepaid product and transaction services company. InComm has signed an agreement with Swedish Seamless (OMX:SEAM) that enables the digitization of the company’s vast portfolio of closed-loop stored-value cards using the mobile payment solution SEQR.  The card, which can be topped up via mobile, will also function as a payment account in the SEQR-app and the US will be the first market to launch.

- Retailers are looking for a “Starbucks solution” where you get your customers to use a reloadable so called closed loop card, at a low transaction cost while rewarding loyal customers and driving in-store traffic. That’s exactly what SEQR together with InComm now can offer any retailer in the US, says Seamless CEO, Peter Fredell.

InComm offers stored-value cards from more than 500 brand partners in the US. The collaboration opens up InComm’s large client base and enables stores to digitize their gift cards. Research* shows that 46% of Americans are interested in storing digital gift cards on their phones and 40% prefer to have a digital gift card scanned from their phone rather than carry an email printout. Through the collaboration consumers will be able to purchase digital gift cards, digital music, movies and books, directly in the SEQR-app.



 “We’re pleased to partner with Seamless to provide retailers with new commerce solutions to help drive customer foot traffic in-store,” said Dave Etling, Senior Vice President of Sales and Account Management for InComm Digital Solutions. “By offering consumers an expanded selection of digital stored-value products and digital content, retailers can foster loyalty among a customer-base that’s constantly on-the-go and looking for new ways to purchase favourite songs, games, gift cards and more for themselves and others.”

- The partnership will result in significant savings for merchants in production and distribution costs and will have a very large effect in creating loyalty to drive customer acquisition. The consumer experience will be much smoother thanks to the much simplified way to make payments and top up your card directly in the SEQR-app, Peter Fredell continues.

*November 2013 Consumer Survey Commissioned by InComm

ABOUT SEQR, by Seamless

SEQR (se•cure) is Sweden’s and Europe’s most used mobile wallet in stores and online. SEQR enables anybody with a smartphone to pay in stores, at restaurants, parking lots and online, transfer money at no charge, connect loyalty programs, store receipts digitally and receive offers and promotions directly through one mobile app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at check-out and approves the purchase by entering a PIN code. Fast, smooth and safe, SEQR’s payment solution enables merchants to lower interchange fees significantly compared to those charged by traditional card companies. SEQR’s unique transaction platform has been developed by Seamless, one of the world’s largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 30 countries, Seamless handles more than 3, 1 billion transactions annually through 525 000 active sales outlets. 4 600 merchants have chosen SEQR including Sweden’s largest grocery chains, fast food chains and national retailer chains including McDonald’s, Hemköp and Ur&Penn. SEQR was launched in Romania in 2013, in Finland in 2014 and is scheduled to launch in Belgium in the spring of 2014. In 2013, SEQR won the Mobile Money Global Award for Best Mobile Money Deployment in Europe. Seamless is traded on Nasdaq OMX Stockholm, under the SEAM ticker. www.seqr.com

About InComm

InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 400,000 points of distribution and helps retailers build prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience. InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 123 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit or follow us on Twitter at www.twitter.com/incomm.

For more information:
Kenneth Douglas, Vice President SEQR USA, Inc. +1 727 742 7333, Kenneth.douglas@seqr.com
Cecilia Lago Albright, Press Contact Seamless  +46 707 43 13 45, Cecilia.albright@seamless.se