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Answering the Call to Fame with Crowbar

Press Release   •   Apr 17, 2012 02:00 +08

Answering the Call to Fame with Crowbar
Call for entries for Crowbar 2012 kicks off with mobile courtship

Singapore, 16 April 2012 – Organised by the Association of Accredited Advertising Agents Singapore (4As), the Crowbar Festival returns once again giving students a taste of what life would be like as a Crowbar winner.

Conceptualised by DDB Singapore, Crowbar 2012 call for entries kicks off with the idea of Crowbar winners being wooed by top local executive creative directors and creative directors through their mobile phones. Instead of making unpleasant cold calls to creative agencies as a virtual unknown, Crowbar winners get the privilege of hearing what industry top guns could possibly say to entice them.

“The idea of renowned industry players “calling in” to winning participants on their smartphones fully encapsulates the spirit of Crowbar, where only the best and brightest talents will stand out ahead of the pack and gain attention from the industry’s crème de la crème,” mentioned Ted Choo, President of the 4As.

 “We acknowledge that the creative field is not the easiest industry to break into, and thus by giving an opportunity for students to showcase their work at Crowbar sets the stage for them to display their skills to potential employees.”

To be held from 1 to 6 August, highlights from Crowbar Festival 2012 also consist of The Winner’s Workshop (formerly known as the Crowbar Seminar) and the 24-hour Challenge helmed by co-chairs Thomas Yang and Joji Jacob from DDB Singapore together with a team of industry practitioners across the five disciplines of Advertising, Design, Photography, Interactive and Film who will serve as Heads of Jury, inclusive of Ang Sheng Jin from Grey Singapore, Roy Poh from A Beautiful Design, Jing Quek from Super Studio, Melvin Mak from Rushes and Steven Jodistiro from iris Worldwide.


Main supporters for Crowbar 2012 include Ngee Ann Adelaide Education Centre, DDB Singapore, AdLib and Campus Magazine.

In recent years, Crowbar has pulled in a steady increase in entries locally and beyond borders. In 2011, the event attracted a record number of 1,249 entries from 20 tertiary institutions around the island and from countries such as Malaysia, New Zealand and China.

Call for entries for Crowbar 2012 start from the 14th of April till 25th May for film category submissions, and 1st June for all other categories. Participants can visit for more information.  


About the Crowbar Festival

Organised by the Association of Accredited Advertising Agents Singapore (4As), the Crowbar Awards is an annual platform for tertiary students to showcase their best works and learn from their peers. Since its inception in 2001 when Crowbar stemmed from the industry impetus to ensure that local creative talent is developed and nurtured to ensure continuity on the high standards of creativity that Singapore is known for, the Crowbar Awards is today a rich hunting ground for fresh talents, and winners are much sought after and quickly hunted down by prospective employers.

Back then, students were encouraged to “grab a crowbar and break into the industry”, thus it was affectionately dubbed the Crowbar Awards. Today, Crowbar has grown from a local 1-day awards event to a 5-day festival event consisting of a seminar called The Winner’s Workshop, a 24-hour Challenge where students conceptualise an advertising campaign from a real-life client, and an Awards Show Night. Crowbar Awards attracts over 1,000 entries from both local and overseas schools. In 2010, the awards attracted 1,000 entries from 39 schools across the globe, spanning countries such as New Zealand, Shanghai and Germany.

About the Association of Accredited Advertising Agencies Singapore (4As)

The Association of Accredited Advertising Agents Singapore was founded in 1948. Better known as 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry.  Among the key events organized and promoted by 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards. For more information, visit /

For media queries, please contact:


Adam Rahman

Marcom and Special Projects Executive

Association of Accredited Advertising Agents Singapore

Tel: 6836 0600 Mobile: 910 76755


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