In a record breaking year which saw a fifty percent increase in the number of entries, the SMA 2012 organizers were overwhelmed by a turn out of 450 guests, including senior executives of media owners, media agencies and clients, at the awards show and dinner held on Wednesday 5th September, a fitting climax to the media industry’s pinnacle awards for media professionals.
The coveted Grand Prix was presented to OMD Singapore for it’s entry “I need a snooze” for Ikano. The “ Grand Prix du jury” is the ‘Best of Show’ … an award bestowed by the jury that is selected from the winners of all the 15 award categories and celebrates an outstanding campaign exceeding clear high standard on all accounts.
MEC Singapore earned bragging rights as the newly crowned Media Agency of the Year 2012 and bagged the most winners, in Best Use of Digital, Best Use of Mobile, Best Use of Search, Best Use of Radio, Best Business to Business, Best Strategic Launch award categories.
The winners of special achievement awards were also announced. Marketer of the Year was presented to Sriramagopalan Desikan from HP Imaging & Printing Group. MediaCom scored a double, with Rahul Vasudev and Prajat Khare winning the Media Person of the Year and Young Media Person of the Year awards, respectively. Alicia Luke from MediaCorp won The Media Sales Person of the Year award.
“Everything is in a constant state of evolution – the consumers, the media and even the clients objectives. In such a challenging scenario, our industry needs to stay a step ahead in order to maximize the impact for its clients. With every passing year, the Singapore Media Awards records a quantum jump in the quality of entries. We see fresh benchmarks being set with creativity surging to new heights. Digital media no longer resides on the fringes and is fast becoming the kernel of media strategy. It is very encouraging to see insightful and innovative use of digital media to drive business results for the clients. Our industry has its own Usain Bolt’s and Feng Tianwei’s who will win for Singapore, many global accolades.”
SMA 2012 is sponsored by CNBC, Fox One Stop Media, MediaCorp, Moove Media, SingTel iMedia, SPH, SPH Magazines, ST701, StarHub, the AsiaOne Network, The Edge, The Wall Street Journal, and supported by Adlib, CNN, Grand Copthorne Waterfront, SMRT Media and Tiger – the official beer.
ABOUT THE SINGAPORE MEDIA AWARDS Organized by the Association of Accredited Advertising Agents Singapore (4As), the Singapore Media Awards (SMA) recognises innovative media practices and strategies that contribute to an effective advertising campaign. The spirit of the Awards inspires media excellence within the industry, and celebrates the achievements and contributions of Singapore’s media talents. The award also reinforces the importance of media in the success of a well-executed advertising campaign.
Since its inauguration in 2005, SMA has been raising the bar for Singapore’s media industry, and remains as Singapore’s pinnacle award for media professionals. Its award show and dinner is an annual culmination of the best talents and creative minds in the industry,
ABOUT THE ASSOCIATION OF ACCREDITED ADVERTISING AGENTS SINGAPORE The 4As is a non-profit trade association that represents advertising, media and marketing communications practitioners, agencies, and related businesses in Singapore.
4As’ key objectives are to elevate the stature of this industry, provide a collective voice for the community, and nurture talent and creativity. To achieve its goals, the association works in close co-operation with other key stakeholders such as trade associations, education institutions and government bodies.
Besides organizing year-long programs to benefit its members and the industry, 4As also runs three reputable industry awards that recognize outstanding talents in advertising creativity and media: The Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards.
To date, 4As counts over 100 advertising and marketing communications practitioners, agencies and related businesses in Singapore as members.
For a full list of finalists and winners, please refer to SMA 2012 Results attached.
Yeo Koon Teck
Manager, Industry Service and Marcom
Association of Accredited Advertising Agents Singapore
38 A North Canal Road, Singapore 059294
4As is a non-profit organisation that work towards the betterment of marketing, marketing communications and advertising of all member agencies in Singapore