It was Grab Southeast Asia and Asia PR Werkz’s time to shine this year, as both the brand and agency emerged as the champions in their field, bringing home the titles of “PR Awards Champion – Brand” and “PR Awards Champion – Agency” respectively. The companies beat out 126 companies who were competing for the titles at Marketing magazine’s sixth annual regional PR Awards.
The event, held in Singapore on the 29th of March, saw more than 370 in attendance at Swissotel Merchant Court, representing 29 agencies and 56 brands who made it to the finals.
Asia PR Werkz’s big win comes after Golin tightly held on to the title for two years in a row. The agency won with campaigns in partnership with great brands from a variety of verticals including entertainment, government, real estate, retail, and travel. The team took home the gold in the Best Use of Content category for its work with Qantas Airways and Tourism & Events Queensland for the #WheresMike campaign, and also for its work with honestbee for the launch of habitat by honestbee – the world’s first tech-enabled, multi-sensory grocery and dining destination. The latter partnership also won Asia PR Werkz the Silver trophy in the Best Media Relations Strategy category.
The agency’s other wins include silver placing for the “Best Use of Influencers” category for their partnership with DFS Venture Singapore on their work for The Craft Festival, another silver placing in the Best PR Campaign: Real Estate for its Launch of JadeScape campaign in partnership with Qingjian Realty, and bronze placing for the Best PR Campaign: Entertainment and Best Use of Social Media categories, for its work with Red Roof Records and Nexus, MINDEF respectively.
Read the full story here: https://www.marketing-interactive.com/events/grab-and-asia-pr-werkz-come-out-on-top-at-prawards-2019/