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MINDEF appoints PR partner for Total Defence 2016

News   •   Feb 10, 2016 17:14 +08

Marketing Magazine reported that the Ministry of Defence (MINDEF) has appointed Asia PR Werkz for the management of public relations and Online Engagement for Total Defence 2016.

Total Defence 2016 is a campaign organised to raise Singaporeans’ awareness of Total Defence and encourage them to play a part in making Singapore strong and secure. Asia PR Werkz will be developing and executing an integrated communication strategy that includes media management and will oversee the campaign’s online engagement effort. Creative agency formul8 is working with Asia PR Werkz to develop the visual identify for the campaign and designing and production of campaign collaterals.

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