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The Straits Times speaks with Asia PR Werkz

News   •   Oct 03, 2016 15:12 +08

Asia PR Werkz's founder and managing director Cho Pei Lin (centre), and directors Sharon Koh (right) and Lim Wee Ling. ST PHOTO: JAMIE KOH

The Straits Times published an interview with Asia PR Werkz on 26 September 2016: "Running a PR agency like a law firm clearly Werkz People." It elaborated how the agency's corporate structure is built on a two-pronged strategy: to allow the directors to take ownership of their work, and to allow diversity across portfolios in the company, as the directors each focus on different areas of work. 

The article also shared about how Managing Director Ms Cho Pei Lin made her foray into litigation PR, or the management of communication processes during the course of an ongoing lawsuit or legal dispute, and how she is known in the industry today as one of the first people to introduce litigation PR to Singapore.

Read the full article here!