Central Narcotics Bureau assigns social media duties

Following a competitive pitch, the Central Narcotics Bureau under the Ministry of Home Affairs has appointed Asia PR Werkz as their social media agency for a duration of two years. 

Led by Ms Sharon Koh, a Director at Asia PR Werkz, the team will be working closely with CNB to use different social media platforms, with an aim to engaging and educating youths and to inculcate the right anti-drug attitude from young and to lay a strong foundation and inoculate them against drugs. It would also be beneficial for CNB to synchronise its social media brand identity and maintain a recognizable social media brand for Preventive Drug Education so that more netizens could relate to CNB.

“We are very excited to be on board and work with our clients in the fight against drugs. CNB’s social media persona has to be something easily relatable to the anti-drug cause to effectively reach out to youths. We aim to build up the fan base of our client’s social media platforms and to earn goodwill through the creation of suitable anti-drug content. ” said Ms Koh.

Working on the team with Ms Koh is Ms Oh Yi Na, Ms Hazel Lim and Ms Stephanie Choo. For media queries, please contact sharon@asiaprwerkz.com and yina@asiaprwerkz.com