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Press Release   •   Jun 27, 2013 19:30 +08


“The Society of Party Aristocrats”

This June, LifeBrandz Ltd presents FENIX ROOM at Clarke Quay. The launch of this unique venue heralds a new era for the industry by reinventing the “Ultra-lounge” concept which will take VIP nightlife to a whole new level. 

Housed in a 5,000 square feet venue on the second level of Block C, The Cannery, Clarke Quay, FENIX ROOM is reminiscent of lavish lounges of the Roaring Twenties with delicate touches of contemporary designs. The Art Deco decor is showcased in the grand furnishing, plush sofas and customized brass accents island bar. State-of-the-art lighting sets the mood that further enhances the ambience of the lounge.

Dedicated to the champagne culture, FENIX ROOM not only boasts a collection of premium champagnes, but also features an array of champagne cocktails, which are named after iconic women in music and film such as Josephine Baker, Diana Manners,Tallulah Bankhead, Marilyn Monroe, Audrey Hepburn, Billie Holiday and Elizabeth Taylor.

FENIX ROOM is the result of months of intricate planning between Lifebrandz and Massive Collective, the creative minds behind Filter Members Club and Mink. “The market today is more sophisticated and demands exceptional experiences”, says Mr Bernard Lim, Chief Executive Officer of Lifebrandz. “We understand the needs of our clients and as leaders in the industry, we do feel it is our duty to create a premium venue with passionate service to meet their demands. Furthermore, with stronger expertise and the partners whom we work with, we are in a better position to succeed.” 

Phillip Poon, Co-Founder & Director of Massive Collective adds, “We feel that as an Ultra-lounge, Fenix Room glamourizes the Roaring Twenties and we are excited to launch a new concept which will add to and diversify our portfolio.”

More details about Fenix Room

Operating hours: Thursday, Friday & Saturday 10pm - 6am 

Address: Block 3C River Valley Road, Singapore 179022 / Tel: + 65 6305 6768

Email: / Facebook page:

Age Requirements: 21 Ladies, 23 Gents / Door Cover: $35 / entry 

Dress Code: No Slippers, Shorts/bermudas, Sleeveless shirts.(Management reserves the right to refuse entry)

Number of Tables: 9 Sofa tables, 8 High Sofa Tables, 1 VIP Rooms / Capacity: 300 pax (Seated & Standing)

Music: Electronic Dance Music / Hip Hop/ Indie/ Nu Rave

About LifeBrandz Ltd

LifeBrandz was established in July 2001 and has been listed on the Singapore Exchange Main Board since 18 June 2004. LifeBrandz specializes in developing and management of F&B cum Nightlife concepts. DREAM, MULLIGAN’S IRISH PUB & RESTAURANT, AQUANOVA, REBELHOOD AND FENIX ROOM are currently under LifeBrandz’s management.

About Massive Collective Pte Ltd

Massive Collective was established in April 2008 and has since seen exponential growth in the nightlife and lifestyle industry. Besides providing marketing & consultation services, Massive Collective currently co-owns various nightlife venues and restaurants such as MINK, ROYAL ROOM, FOODBAR DADA, VERTIGO(KL), PROVIDENCE(KL) AND PLAYHOUSE, with a few more projects lined up in the near future.

For more press information, please contact: Gavin Choo (

About Clarke Quay (

Located along the iconic Singapore River, Clarke Quay sits on a historical commercial site dating back to the 19th Century. Today, Clarke Quay has been boldly restored and refurbished into five beautiful waterfront godowns under a climate controlled canopy lit by coloured lighting, creating a modern and cosmopolitan ambience amidst the tradition and history. On its premises is an amazing array of over 60 distinctive F&B, entertainment, retail and lifestyle outlets. Find the city’s trendiest nightspots and cuisine from across the globe, all at Clarke Quay- the Soul of the City. for the latest F&B and Entertainment Promotions.

About CapitaMalls Asia (

CapitaMalls Asia Limited is one of the largest listed shopping mall developers, owners and managers in Asia by total property value of assets and geographic reach.  CapitaMalls Asia has an integrated shopping mall business model encompassing retail real estate investment, development, mall operations, asset management and fund management capabilities.  It has interests in and manages a pan-Asian portfolio of 97 shopping malls across 51 cities in the five countries of Singapore, China, Malaysia, Japan and India, with a total property value of approximately S$29.4 billion and a total GFA of approximately 87.4 million sq ft.

Shopping malls in the portfolio include ION Orchard and Plaza Singapura – which are located in one of the world’s most famous shopping streets, Orchard Road – Raffles City Singapore and Clarke Quay in Singapore.  Our landmark shopping malls in China are CapitaMall Crystal in Beijing; Hongkou Plaza in Shanghai and Raffles City Shanghai; and CapitaMall Jinniu in Chengdu.  The portfolio also includes Gurney Plaza in Penang, Malaysia; Vivit Square in Tokyo, Japan; as well as Forum Value Mall in Bangalore, India. 

CapitaMalls Asia’s principal business strategy is to invest in, develop and manage a diversified portfolio of real estate used primarily for retail purposes in Asia, and to strengthen its market position as a leading developer, owner and manager of shopping malls in Asia.

About CapitaMall Trust (

CMT is the first Real Estate Investment Trust (REIT) listed on Singapore Exchange Securities Trading Limited (SGX-ST) in July 2002. CMT is also the largest REIT by asset size, approximately S$9.7 billion and by market capitalisation, S$6.0 billion (as at 30 March 2012) in Singapore. CMT has been assigned an "A2" rating by Moody's Investors Service. The "A2" rating is the highest rating assigned to a Singapore REIT.

CMT owns and invests in quality income-producing assets which are used, or predominantly used, for retail purposes primarily in Singapore. As at 31 March 2012, CMT's portfolio comprised a diverse list of approximately 2,500 leases with local and international retailers and achieved a committed occupancy of 96.4%. CMT's 16 quality retail properties, which are strategically located in the suburban areas and Downtown Core of Singapore, include Tampines Mall, Junction 8, Funan DigitaLife Mall, IMM Building, Plaza Singapura, Bugis Junction, Sembawang Shopping Centre, JCube, Hougang Plaza, Raffles City Singapore (40.0% interest), Lot One Shoppers’ Mall, Bukit Panjang Plaza, Rivervale Mall, The Atrium@Orchard, Clarke Quay and Bugis+ (formerly known as Iluma). CMT also owns 122.7 million units in CapitaRetail China Trust, the first China shopping mall REIT listed on SGX-ST in December 2006.

In May 2011, CMT took a 30.0% stake in a joint venture to develop a prime land parcel at Jurong Gateway named Westgate, marking its first foray into greenfield developments.

CMT is managed by an external manager, CapitaMall Trust Management Limited, which is a wholly-owned subsidiary of CapitaMalls Asia Limited, one of Asia’s largest listed shopping mall developers, owners and managers.

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