Epson supports The Schooling Effect with Limited Edition Prints

Singapore, 11 November 2016 – Epson Singapore, a leader in digital imaging and printing solutions, will be supporting The Schooling Effect movement, a community-based project inspired by local Olympian Joseph Schooling’s triumphant win at the 2016 Olympic Games. The sponsorship is in line with Epson’s focus on youth development in the area of Corporate Social Responsibility.

As the official print sponsor, Epson is collaborating with home-grown photographers Alvin Toh and Tay Kay Chin, to produce 20 limited edition prints from the photo book titled “Hello, My Name is Joseph Schooling.” The book showcases a series of never been published photographs, taken by Alvin Toh, of Schooling, his friends and family as he embarked on the journey to the Games in Rio, and after his historic win. The initiative developed a social media pledge, #TheSchoolingEffect to inspire fellow Singaporeans to dare to and realize their dreams.

The limited edition photos are printed with the Epson SureColor SC-P20070 large format printer. Launched in mid-2016, the high performance SC-P20070 utilises the most advanced imaging technologies for the display graphics and fine art photography markets. The printer uses an 8,000 nozzle PrecisionCore MicroTFP print head, innovative media feeding system, and reformulated Epson UltraChrome PRO archival ink technology with four levels of grey. With ten individual PrecisionCore ‘Blades’ for outstanding print speeds and extreme dot placement accuracy, the SC-P20070 provides stunning print quality at a print speed of up to 17.5 m2/h. The prints are also printed on Epson’s premium luster 260g paper.

The prints are available for exclusive sale online at $3500 for a 44’’ Epson Premium Luster Media print and $750 for a 24’’ Epson Premium Luster Media print, and purchases can be made via www.penintil.com .

As part of the collaboration, an exhibition at Hugo Boss’ Ngee Ann City boutique will showcase 8 of the prints from today to 23 November 2016. Epson will also be a supporting partner for a Christmas Tree initiative at Kallang Wave Mall, from mid November to the end of December. Members of the public can submit pledges to be hung on a Christmas tree, and donation proceeds will go to the Make-A-Wish Foundation.

“It is our pleasure to lend support to the sports and photography community through this initiative. We hope that through #TheSchoolingEffect, more youths will be inspired by Joseph’s determination and drive to pursue excellence in his passions, and likewise push the limits when it comes to realizing their dreams,” said Ms. Tan May Lin, Epson Singapore’s General Manager (Sales, Marketing & Customer Service Division).

For more information about the #TheSchoolingEffect, visit http://www.theschoolingeffect.com/. More information about Epson and its products are available on www.epson.com.sg.

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Since 1982, Epson has developed a strong presence across major markets in Southeast Asia. Led by the regional headquarters, Epson Singapore Pte Ltd., Epson Southeast Asia spans an extensive network of 10 countries, and is responsible for delivering and supporting Epson’s cutting-edge consumer and business digital imaging products to the customers of these markets through its comprehensive infrastructure of over 360 service outlets, 10 Epson solution centres and 8 manufacturing facilities. http://www.epson.com.sg

About Epson Singapore

Epson is the world's leader in digital imaging solutions. The company’s Singapore operation is also the Regional Headquarters of Seiko Epson Corporation. The company markets and supports Epson printers, scanners, projectors, electronic devices including liquid crystal displays, semiconductors and system devices in South East and South Asia. www.epson.com.sg

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