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2018 preview: more losses in media jobs to have big impact on corporate spokespeople

Blog posts   •   Dec 15, 2017 09:04 SGT

You wouldn't think the departure of a total of 400 staff at Singapore Press Holdings by the end of this year is of any relevance when you take part in a media interview. But the shrinking number of journalists actually has a much greater impact than you might think.

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How to deliver a written speech without sending your audience to sleep

Blog posts   •   Dec 08, 2017 12:44 SGT

Audiences tune out when speakers read speeches at conferences. But when you can't avoid reading from a script, there are some things you can (must) do to prevent them falling asleep.

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BBC's wrong Kapoor footage: why this happens all the time

Blog posts   •   Dec 06, 2017 17:20 SGT

The BBC has apologised for showing footage in a news story about the death Shashi Kapoor, but showing different actors. This sort of slip-up in the vision library is all too common, and not just at the BBC.

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Comms Directors: Which of these contradictions sound familiar?

News   •   Nov 18, 2017 17:37 SGT

The theme of the third annual Asia Pacific Communications Summit of "Driving post-digital communications" seemed a tad premature, given the struggle many communications directors have, just to get up to speed on digital. But #APCS17 nailed the contradictions and the ambiguities Communications Directors face every day, which shows why this was, actually, the most appropriate title.

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Five things we learned during Mumbrella360 Asia 2017

News   •   Nov 13, 2017 08:56 SGT

Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.

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How to solve the post-event marketing headache

News   •   Jul 20, 2017 18:52 SGT

Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.

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6 things that have changed since you were media trained

News   •   Jun 27, 2017 08:13 SGT

The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.

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Comms directors conclude: it can be okay to leverage a crisis for marketing

News   •   Jun 20, 2017 13:52 SGT

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.

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When is it ever okay to leverage a crisis for marketing?

News   •   Jun 14, 2017 08:34 SGT

We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.

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Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

News   •   Apr 12, 2017 16:23 SGT

A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.

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