How to solve the post-event marketing headache

News   •   Jul 20, 2017 18:52 SGT

Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.


6 things that have changed since you were media trained

News   •   Jun 27, 2017 08:13 SGT

The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.


Comms directors conclude: it can be okay to leverage a crisis for marketing

News   •   Jun 20, 2017 13:52 SGT

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.


When is it ever okay to leverage a crisis for marketing?

News   •   Jun 14, 2017 08:34 SGT

We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.


Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

News   •   Apr 12, 2017 16:23 SGT

A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.


Communications Directors get street smart and go live in hands-on webcasting workshop

News   •   Apr 05, 2017 17:26 SGT

A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.


HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore

News   •   Mar 31, 2017 17:39 SGT


Why you need to share content ...even if it's not written by you

Blog posts   •   Mar 23, 2017 08:42 SGT

Sharing content is an imperative for marketers today.


ABC and MediaCorp focus on digital: How will your media engagements change?

News   •   Mar 07, 2017 17:16 SGT

When the national broadcasters of Australia and Singapore talk about focusing more on digital content, this inevitably spells changes for your media strategy, and for the way your spokespeople appear in the media.


How to avoid your event going awry like the Oscars and Miss Universe

Blog posts   •   Feb 27, 2017 08:40 SGT

Embarrassing mistakes by professional emcees are seemingly getting more common. Here is some colour on how to avoid something like this happening at your event.

Upcoming events 2 events

08 Nov all day

HBM provides 'executive presence' coaching to Mumbrella 360 Asia 2017 speakers

Nov 08 - Nov 10
Marina Bay Sands Convention Centre, Singapore

About Hong Bao Media

Your Integrated Communications partner for contemporary media and business communications services.

A new generation of communications services for a new era of communications.
1. We mentor senior business leaders in traditional and new media skills.
2. We produce LIVE and recorded video news programs to meet sophisticated business communications needs.


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