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Comms directors conclude: it can be okay to leverage a crisis for marketing

News   •   Jun 20, 2017 13:52 SGT

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.

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When is it ever okay to leverage a crisis for marketing?

News   •   Jun 14, 2017 08:34 SGT

We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.

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Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

News   •   Apr 12, 2017 16:23 SGT

A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.

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Communications Directors get street smart and go live in hands-on webcasting workshop

News   •   Apr 05, 2017 17:26 SGT

A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.

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HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore

News   •   Mar 31, 2017 17:39 SGT

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Why you need to share content ...even if it's not written by you

Blog posts   •   Mar 23, 2017 08:42 SGT

Sharing content is an imperative for marketers today.

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ABC and MediaCorp focus on digital: How will your media engagements change?

News   •   Mar 07, 2017 17:16 SGT

When the national broadcasters of Australia and Singapore talk about focusing more on digital content, this inevitably spells changes for your media strategy, and for the way your spokespeople appear in the media.

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How to avoid your event going awry like the Oscars and Miss Universe

Blog posts   •   Feb 27, 2017 08:40 SGT

Embarrassing mistakes by professional emcees are seemingly getting more common. Here is some colour on how to avoid something like this happening at your event.

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What will you say when you're asked about Donald Trump?

Blog posts   •   Feb 06, 2017 08:48 SGT

If you are a senior business or political leader in Asia, there is a great chance you will be asked for your opinion on Donald Trump, Brexit, and other global topics - whether you like it or not.

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Media Savvy: Do "alternative facts" really exist?

Blog posts   •   Jan 26, 2017 08:52 SGT

First it was "post fact", then "fake news", now we are confronted with "alternative facts". Do they really exist?

About Hong Bao Media

Your Integrated Communications partner for contemporary media and business communications services.

A new generation of communications services for a new era of communications.
1. We mentor senior business leaders in traditional and new media skills.
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