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APPIES 2013 announces Chief Judge and Advisory Council

Press Release   •   Jun 24, 2013 13:47 +08

APPIES 2013 to be held on 15 & 16 August at the National University of Singapore Society. 

Organised by the Institute of Advertising Singapore (IAS), APPIES 2013 is supported by SingTel, MediaCorp, MEC, Asia Pacific Breweries (APB) and Singapore Press Holdings (SPH). 

Rohit Jawa, Senior Vice President – Global Marketing Operations, Unilever announced as Chief Judge

APPIES 2013 announces Advisory Council: 

  • Alvin Neo: Chief Marketing Officer, Parkway Health International  
  • Charmaine Wong-Han: Chief Marketing Officer, Pizza Hut Dine In, Asia Franchise YUM! Restaurant International 
  • Johan Buse: Vice President, Consumer Marketing, SingTel 
  • Rene De Monchy: Head of Marketing, Asia Pacific Breweries 
  • Rohini Miglani: Director - Brand Building Integrated Communication, P&G Asia 

QUOTE: “Our theme of Seeing The Story behind Asia’s most successful brands really encapsulates what APPIES is about - a LIVE interactive platform for learning and sharing real marketing cases, and learning what has worked not just in your category but across sectors. There is no other platform like this for marketers and their partners.” - Ms Goh Shu Fen, Chairperson of the APPIES and Principal of R3. 

Rohit is the Senio Vice President, Global Marketing Operations for Unilever. He took on the global mandate in September 2011; having previously looked after the same function in the regional business group of Asia, Africa and Central Eastern Europe. He reports to the Chief Operating Officer and is a member of the Global Markets Executive which manages the P&L for the global business. In this role, Rohit is accountable for landing the global strategic agenda into the operations, integrating the category/country plans and supporting the dynamic tradeoffs of marketing resources. He measures success in the role with the delivery of profitable, competitive growth. Before taking on the Marketing Operations role, he was the Category Vice President for Unilever’s Laundry business in Asia. In addition as the Global Brand VP, he led ‘Radiant’ which is one of the big D&E focussed brands in Unilever portfolio. Rohit has over 24 years of experience, all with Unilever and across the functions of country operations, regional category management and sales. He joined Unilever directly from campus as a management trainee in India and has since then worked across most D&E markets in Asia & Africa and has been based in many countries with Unilever i.e. India, Vietnam, Thailand and Singapore. Rohit graduated from St. Stephen’s College, University of Delhi with a science degree and further completed the Masters in Business Administration from Faculty of Management Studies, University of Delhi. 

Taking the path less expected, Shu Fen gave up biology for the world of advertising. She had over a decade of advertising and marketing at Ogilvy and M&C Saatchi, and left when M&C Saatchi was AdAge Global Agency of the year, to found R3 in 2002, a firm focused on helping clients improve ROI from their marketing. She is a firm believer that client-agency relationships need to improve and be more accountable before brands can be built and exported from Asia. Based in Singapore, she oversees key clients and business expansion globally. In 2011, R3 managed the two largest global pitches for SCJohnson and General Motors. With solid track record from Fortune 500 companies, R3 is steadily growing its client list of Asian companies such as SingTel, Telkomsel and Samsung, as they seek best practice marketing processes and a more performance driven marketing culture. ShuFen contributes actively to the industry as speaker, judge and facilitator of key events. She spoke at Cannes on Asian Advertising Trends, the first ever to address this emerging market. She has been nominated into the IAS council as Vice President in 2012, and has been chairing the APPIES since its inception.

The Institute of Advertising Singapore (IAS) was founded in 1990 with the aim to position Singapore as an internationally recognised “centre of excellence” with world class advertising professionals, international best practices and industry leading creative output. The IAS has several highly successful business platforms for the advertising and marketing communities to meet, collaborate and raise the standards of the industry as well as encourage continuous education. In 2008, the Institute of Advertising conceptualised and launched the successful World Effie Festival (WEF) and the Asia Pacific Effie Awards. The IAS has also organised the Singapore International Advertising Congress since 1998. It is the national organiser for the Singapore Advertising Hall of Fame Awards as well as the Academy of Judges (For Advertising & Marketing Awards), The Academy of Creative Directors and The Annual Wall Poster campaign for Singapore’s Most Influential Creative Directors. It also organised the Effie Singapore Awards, which is recognised worldwide as the gold standard for marketing effectiveness.

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