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APPIES 2013 GETS BIGGER AND BETTER with record number of entries from 16 countries, and highest number of judges comprising top local and regional marketers

Press Release   •   Jun 27, 2013 10:24 +08


  • 130 campaign entries received for competition from across 15 countries, the latest being New Zealand and South Korea. Other countries include Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Sri Lanka, Singapore, Taiwan, Thailand and Vietnam.

  • APPIES 2013 attracts highest number of judges on the assessing panel as 35 of the region’s top marketing heads come on board.

  • 35 agencies will showcase their latest and best integrated campaigns for 65 leading brands such as Caltex, Intel, Procter & Gamble, Unilever, Google, Gillette, Cocoa-Cola, Tiger Beer, Malaysian Airlines, SingTel, Diageo, Pernod Picard, Wrigleys and MARS, among others.

  • More than 70 presenters will pitch their marketing campaigns live with aim to win the APPIES Gold.

  • APPIES 2013 to be held on 15 & 16 August at the National University of Singapore Society.

  • Organised by the Institute of Advertising Singapore (IAS), APPIES 2013 is supported by SingTel,

    MediaCorp, Asia Pacific Breweries (APB), MEC and Singapore Press Holdings (SPH).

    QUOTE: “Record numbers aside, we are more delighted to have some sterling brands and marketers on board as presenters and judges. You can look forward to two very inspiring days indeed.” – Ms Goh Shu Fen, Chairperson of the APPIES and Co-Founder & Principal of R3.

Singapore, 26 June 2013: Learning, sharing and networking - the DNA of the annual APPIES agenda - is once again on the cards at APPIES 2013 which has seen a record number of 130 entries being submitted by over 35 agencies in 15 countries. This year’s competitive showcase will once again integrate a visual showcase of 100 of the latest and best integrated marketing campaigns with stimulating live presentations by their brand marketers/campaign creators.

The 100 shortlisted integrated marketing campaigns will cover a broad range of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns. For last year’s winners, visit

Around 70 presenters (brand marketers or campaign creators) will pitch their work individually to the assessing panel comprising leading industry peers, and 5 will win the Best Presenter Awards. The USP of the APPIES LIVE 4-6-10 campaign presentation format continues to be a big draw for participants and audience members. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 10-minute session where each campaign is cross-examined by the judges and audience.

This year’s record participation of presenters and judges in one venue over two days will once again provide a convenient and stimulating platform for attendees to learn from leading industry peers, share innovative, award-worthy work and network for future business and professional opportunities.

For more information, please visit

For enquiries, please contact:

Ms Jennifer Goh: Executive Director (Institute of Advertising Singapore)

Tel: +65 6220 8382


The Institute of Advertising Singapore (IAS) was founded in 1990 with the aim to position Singapore as an internationally recognised “centre of excellence” with world class advertising professionals, international best practices and industry leading creative output. The IAS has several highly successful business platforms for the advertising and marketing communities to meet, collaborate and raise the standards of the industry as well as encourage continuous education. In 2008, the Institute of Advertising conceptualised and launched the successful World Effie Festival (WEF) and the Asia Pacific Effie Awards. The IAS has also organised the Singapore International Advertising Congress since 1998. It is the national organiser for the Singapore Advertising Hall of Fame Awards as well as the Academy of Judges (For Advertising & Marketing Awards), The Academy of Creative Directors and The Annual Wall Poster campaign for Singapore’s Most Influential Creative Directors. It also organised the Effie Singapore Awards, which is recognised worldwide as the gold standard for marketing effectiveness.

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