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Institute of Public Relations of Singapore Celebrates 25th Anniversary of PRISM Awards

Press Release   •   Aug 17, 2012 14:34 +08

Anniversary celebrations held jointly with biennial PRISM Awards gala night to honour the best in PR efforts and contributions to the PR profession

The Institute of Public Relations of Singapore (IPRS) this evening celebrated its 25th Anniversary with the 12th PRISM Awards Gala Dinner at the Grand Copthorne Waterfront Hotel.

Among those honoured are Capitaland Group’s President and CEO Liew Mun Leong as Outstanding PR Champion. Two senior PR practitioners were recognised for their Lifetime Achievements in the PR industry: Hong Leong Group’s Head of Corporate Affairs, Gerry De Silva and Managing Director of PR agency, Citigate Dewe Rogerson, I.MAGE’s , Elaine Lim. Former TV journalist Farah Abdul Rahim was named Outstanding PR Professional for her work as Director of Corporate Communications and Press Secretary at the Ministry of Manpower.

A total of 32 excellence and merit awards across 19 categories were presented to the winners. The event paid tribute to the PR practitioners who have been shaping the profession here and contributing to its growth and dynamism.

IPRS President Ng Wei Joo was heartened by the response from the industry. He said “This year marks the 25th anniversary of the biennial event, which started in 1987. PRISM’s longevity is a testimony to the support and effort that each of you has given, in one form or another.”

Mr Basskaran Nair, member of the Judging Panel for this year’s awards noted the growing influence of social media in PR campaigns. He said, “Social media featured in most of the submissions even when it was not in the digital media category. This is a sign of the times. Technologies and social networking tools are no longer “new” forms of existing communication. Used effectively they generate interactivity, sharpen conversation and create a shared awareness of the realities that institutions, individuals and companies and countries are faced with today. “

Mr Nair added that the number of entries have been very encouraging. “This year, we received 89 entries. The category which saw the most number of entries was the “Best Young Professional”. This is a good sign for the industry. Going forward, we should look at increasing the number of categories at future PRISM Awards to celebrate the achievements of our young professionals.”

Judging of the submission was done by a ten-member panel comprising of communication experts, practitioners, media and academics.

The list of winners is attached.

About the Institute of Public Relations of Singapore (IPRS)
The IPRS is established in 1970 as a non-profit organisation and is the only accrediting body for PR practitioners in Singapore. The Institute’s objective is to establish growth for Singapore’s PR industry through knowledge transfer, networking, and exchanging of new ideas. The Institute continually strives to be the leading regional PR organisation to raise professional standards and increase public recognition of the industry.

The IPRS focuses on creating a solid platform for knowledge acquisition and skills training for seasoned practitioners as well as those who aspire to join the profession. It promotes industry excellence in the industry education, customised programmes and short courses that are aligned with best practices. It also organises networking sessions for members to exchange ideas and update each other.

The Institute started with a membership base of 30 but is about 500-strong today and growing. Membership consists of professionals with diverse backgrounds – PR, journalism, advertising, marketing, education and management - and gives strength and dynamism to the Institute.

In 1987, the IPRS introduced the biennial PRISM Awards (Public Relations In the Service of Mankind) to recognise and reward excellence in PR and Communications, in Singapore and the region. The PRISM Awards promote the best application of PR and Communications practices across all sectors of the economy. Please visit for more information about the IPRS and its activities.

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