In late 2013, Facebook had done away with its Edgerank algorithm by introducing “Story Bumping”. Social Media Content Management has therefore become much more important than before as it will influence the organic reach of your brand's post to your existing audience. It is therefore essential now to be a outstanding Facebook story bumper so as to make your brand more prominent than your competitors on Facebook.
To be a good Facebook story bumper, follow these 7 Tips :
1) Post What Your Audience Like to See
Do not post anything that is non-related to your targeted consumers on Facebook. Post something that they like to see and find out more about how your brand can help them.
2) Create Engagement
Ask questions to get more interaction among your fans. Create interesting content that will make people like, comment and share your posts to their connection on Facebook.
3) Be Current
Be aware of the current news and trend that is going around your industry and the world today. Create original content that is current; while at the same time, relate it with your brand and your audience.
4) Use Visuals
People are visual creatures. We see more to believe. Hence, make use of good pictures and visual graphics to illustrate your brand story to your Facebook audience.
5) Advertise on Facebook
Advertising on Facebook helps to boost your audience reach; and hence make more people like your page and your posts. However, you need to know that “how you manage your page content on Facebook is all the more important than how much you advertise on Facebook.”Since your competitors can also advertise their business on Facebook with perhaps, higher ad budgets; the only thing that sets your brand differently from them, is your content.
6) Induce Re-Visitation
Sometimes it is pretty hard to stay consistently ahead on top of your fans news feed via story bumping. Everyone wants to get the attention of the consumer. You need to think of ideas on how to induce people to type your Facebook Page URL on their browsers; to visit and revisit your page again and again. In other words, building brand loyalty among your consumers is crucial. One way is to ask them to put your page in their interest list.
7) Surprise Them Occasionally
“Boring same old thing again.” You may eventually reach a stage where your existing Facebook audience feel bored about your content. So, it is essential to keep on thinking of fresh new angles to your content (something that you have never did before) to surprise your audience occasionally.
In order to be a good Facebook story bumper, you need to share interesting content. Yeah?
Jack & Chaz is a boutique marketing agency that focuses on creating unique marketing and branding strategies to make their clients’ businesses different from the competition.
Using our tri-marketing methods, we helped various companies to succeed on their content marketing, social media content management, social media marketing, PR communications and digital marketing strategies.
Driven by the desire for success, Jack & Chaz aim on delivering real marketing and branding results for their clients. We use a “think big, stay small, move fast and grow bigger” approach to deliver fast, visible & quantum results in terms of marketing and branding for our clients.
By engaging Jack & Chaz, each individual client will have a sustainable success marketing and branding formula that is specifically tailored for their businesses nature.