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Marina at Keppel Bay launches Singapore’s first marina iPhone application

Press Release   •   Nov 07, 2011 15:11 SGT

Boating enthusiasts, members and even guests to Marina at Keppel Bay can look forward to MarinaKB SG, Singapore's first iPhone application developed by a marina. Launched on 17 October 2011, users can look forward to accessing Marina at Keppel Bay's comprehensive suite of products and services ranging from F&B privileges to yacht charter services to loyalty programmes, all from their mobile phones.

Mr Trevor Fong, General Manager of Marina at Keppel Bay, said "The launch of MarinaKB SG app is an extension of our efforts to constantly enhance the overall experience for our members and guests. With technology enabling connectivity and mobility, making our services available on the mobile phone provides added convenience to customers and increases interaction with our guests."

Incorporating the latest in digital technology, the MarinaKB SG app features a device-based loyalty programme utilising the latest QR code recognition programme. Users can accumulate privilege points from their mobile phones each time they wine and dine at the F&B outlets at the Marina, charter selected luxury yachts, or sign up for sailing courses with the Royal Yachting Association-accredited Keppel Bay Sailing Academy, which they can redeem for rewards such as wine vouchers, cruises, rebates, set lunches and more.

Another interesting feature is the impressive 360° panoramic views of Marina at Keppel Bay. Users can also choose to take a virtual tour of the Marina's event venues - The Wine Glass and The Island Suite - for hosting corporate clients or entertaining guests.

Customers will also be kept abreast of the latest news and promotions around Marina at Keppel Bay via ‘push' notifications. Other interactive features include links to e-mail and ‘sharing' on Facebook, as well as direct call functions to Marina at Keppel Bay's concierge service.

From now till end-December 2011, users who download the MarinaKB SG app stand a chance to win a two-hour full-service private cruise for 12 guests onboard Marina at Keppel Bay's multi-million luxury yacht, The Admiral.

Summary of MarinaKB SG Key Features:
- Singapore's first comprehensive marina-centric mobile device application offering full products and services
- Device-based loyalty/privilege points programme utilising QR code recognition technology
- Virtual tours of Marina at Keppel Bay and venue spaces
- ‘Push' notifications of news and promotions to users
- Interactive application - links to e-mail, ‘share' functions on Facebook and direct calls to Marina at Keppel Bay's concierge

Keppel Land contributes to changing cityscapes across Asia as a choice developer with a sterling portfolio of award-winning residential developments, integrated townships and investment-grade commercial properties. Reputed for its quality and innovation hallmark, Keppel Land is committed to develop properties that harmonise with the urban and natural landscape for desirable live-work-play environments and with enduring value for the community.

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