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The Scoot Recipe by CEO of Scoot™ Pte Ltd, Mr Campbell Wilson

Press Release   •   Jun 12, 2013 14:00 SGT

The Marketing Institute of Singapore (MIS) is honoured to have the CEO of Scoot™, Mr Campbell Wilson, the man with the Scootitude, for an interactive and insightful discussion during the upcoming MIS Marketing Guru Talk on Thursday, 4 July 2013.

Mr Campbell Wilson was appointed the founding member of the airline on 18 July 2011, prior to his appointment with Scoot™, he worked for SIA group for more than 15 years.

Together with Mr Campbell Wilson, Ms Sharon Koh, Marketing & Communications Manager, will be sharing the stories of Scoot, its brand differentiation from other low cost carriers and how they lead this young and vibrant airline to where it is today within such as short time span. As successful marketers, they will also be passing on some marketing tips and suggestions to the avid marketers. There were a lot of talking about the term “Scootitude’’, what it really is and how is it linked to the values and expectations of the airline. Mr Campbell will be answering any marketing related questions probed during the discussion.

Details of the event:

Title  :   Marketing Guru Talk – The Scoot Recipe

Date  :   4 July 2013

Time  :  6.30pm to 9.00pm

Venue  :   MIS Executive Club, 410 North Bridge Road #01-00  Singapore 188726

Speaker :   Mr Campbell Wilson, CEO, Scoot™ Pte Ltd



About Marketing Guru Talk

What textbooks can’t teach you, MIS makes it up by providing you real life insights, perspectives and experiences!  The gurus have been there done that and are willing to share their story.  The Marketing Guru Talk serves as an avenue to share and promote marketing as a philosophy to members and the public. MIS aims to explore the various aspects of Marketing and seeks gurus of their respective fields to share their behind the scenes knowledge.  Hear their stories and embark on an ever learning journey with MIS. 

About the Marketing Institute of Singapore:

The Marketing Institute of Singapore is the national body for sales and marketing. Since 1973, the Institute has nurtured more than 40,000 students; sales and marketing practitioners through its Training Centre and provided the networking opportunities for thousands of its members. The Institute will continue to serve the Marketing and Sales fraternity to fulfill its vision and mission of “Creating Marketers” and “Connecting a community of Marketers”.   


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