Toyota - A Glass of Water

To make ecodriving fun, we challenged drivers to drive with a Glass of Water on their dashboard to reduce fuel consumption by 10%. Produced by Monterosa.

Our iPhone app looks and behaves like a real glass of water and uploads data to the campaign website where participants can analyse their drives, spilled water, get coaching tips and challenge their friends to improve their ecodriving skills. TV and print was used to raise awareness of the challenge, non-traditional media such as Facebook, blogger relations, PR, events and guerrilla stunts were used to target iPhone owners for participation.

Shortlist Eurobest 2010 – Mobile

Winner Green Awards – Best Mixed Media