A PRecious Communications Advantage With Dragon Power

Singapore, 7 February 2013 – PRecious Communications, an independent boutique public relations and social media consultancy, based out of Singapore and ‘born’ in the year of the Dragon, has just celebrated its first year of providing communications excellence to its clients.

Embracing the dynamism of the changing media landscape with a personal consulting approach in combination with holistic communication services across traditional and digital channels, PRecious Communications aims to build, protect and defend brands’ reputation – one of their most precious assets.

As principal consultant and managing director, Lars Voedisch – previously an Executive Director with Hill + Knowlton and having also worked for Dow Jones, Fleishman-Hillard and DHL - founded PRecious Communications in early 2012 to challenge the existing setup of global network agencies and the rather artificial divide of public relations, marketing and digital disciplines.

 “We launched PRecious at exactly the right time as more and more brands realize they actually get better value when working with a boutique consultancy which combines senior expertise and quality of global networks with direct senior counsel access and the creativity and passion of a startup,” Voedisch said. “Our network of experts with different industry knowledge and communications skills sets us apart as it allows us to deliver relevant professional counsel and execute communication strategies that really matter for our clients.”

Within just 12 months, PRecious Communications managed to establish itself as a reputable communications partner amongst global companies, young brands and not-for-profit organizations that seek great value and high quality communication services.

With a clientele portfolio including the likes of Evernote, InMobi, McAfee, Singapore Institute of Management (SIM), Yahoo! and Zardoze, PRecious Communications has been commended for the quality of its work..

"Although an emerging player in the crowded communications industry, PRecious Communications has surpassed our expectations and continues to impress us on a daily basis by combining strategic insights and strong regional media relations,” said Veranne Wong, Marketing Manager, South East Asia for McAfee.

One of the factors of PRecious Communications success has been a clear focus on adding value and creating impact, ensuring that all communications efforts are clearly linked to its clients’ business objectives. As such, the services offered include in-depth media analytics, digital integration, media trainings and crisis management.

Voedisch, a sought-after speaker and thought leader on social media and PR, added ”We are passionate about what’s happening in the digital sphere – from web to social media and mobile. As a young company, we love and live by thinking out-of-the-box instead of just using the same old PR tactics over and over again that haven’t really worked for the past decade.”

As PRecious Communications is quickly expanding its business, it is actually looking at hiring dynamic and creative communicators who want to see how their work actually creates an impact.