Press release -
InMobi Concludes Agreement with LINE to Promote LINE Free Coins Globally
Singapore, November 22, 2013 – InMobi, the world’s largest independent mobile ad network, today announced that it has entered into an agreement with LINE Corporation to promote LINE Free Coins to app developers globally.
LINE Free Coins is an application promotion service available through the LINE platform on Android. It offers virtual currency called LINE Coins to users that install specific applications recommended by the Free Coins site. Users can then purchase stickers with the LINE Coins they obtain.
LINE will work with the InMobi global sales network to promote LINE Free Coins to app developers, who are looking to acquire users in the following markets - Japan, Thailand, Taiwan, Malaysia, Indonesia, Singapore, and Hong Kong. App developers that opt to work with LINE can make use of LINE Free Coins to promote their apps to LINE users in these seven markets.
Kazusuke Obi, Vice President and Regional Director, Japan at InMobi said, “We are excited to be partnering with LINE, a worldwide leader in messaging applications. This collaboration will help LINE leverage the InMobi advertising network and offer global app developers a new and powerful way to acquire users through its LINE Free Coins. InMobi provides a global platform in the mobile ecosystem, and we hope to open up new markets with LINE through this partnership.”
The world market for mobile apps continues to grow rapidly, with an increasing trend for western app developers to target newer markets in Asia. Likewise, app developers in Asia are trying to expand to geographies beyond their home markets. The partnership between LINE and InMobi demonstrates the role of global ad networks in fueling these expansions.
Topics
- Partnerships, cooperations
Categories
- inmobi
- line
- partnerships
- app developers
- android
About LINE Corporation
Based in Japan, LINE Corporation develops and
operates the LINE app for smartphones. Since launching in June 2011, the LINE
app has grown into a global service used in 230 countries, ranking first in the
free app category in 60 countries. LINE offers free one-to-one and group
messaging, as well as free domestic and international voice and video calls.
LINE also includes a wide array of social elements such as fun and expressive
stickers, a personal Home, a Timeline, and numerous LINE family apps, including
LINE games and LINE camera. For more information about LINE, please visit
http://linecorp.com/en/.
About InMobi
InMobi enables the world’s leading brands,
developers, and publishers to engage global consumers through mobile
advertising. InMobi platforms leverage advances in big data, user behavior, and
cloud-based architectures to simplify mobile advertising for its customers.
Recognized by MIT Technology Review as one of the 50 Disruptive
Companies of 2013, InMobi is the world's largest independent mobile ad network,
engaging 691 million consumers across 165 countries.
To learn more, visit www.inmobi.com, or follow us on Twitter @InMobi. Discover the latest mobile
insights at www.inmobi.com/insights/. Developers, start monetizing instantaneously by downloading our
SDK at www.inmobi.com/SDK.
About PRecious Communications
Our focus is on Corporate Communications, Crisis Management, Reputation Management and Social Media. Combining a clear business-oriented approach with a focus on measurable results, our network of experts helps brands tell their story and tie directly into their overall communications objectives.
We are run out of Singapore and serve clients in Asia Pacific and beyond through our strong links to Europe and North America.
