Singapore, January 21, 2014 – InMobi, the world’s largest independent mobile advertising network, today announced that mobile ad spends by consumer packaged goods (CPG) companies on its network grew 175% in 2013. InMobi’s growth came from deep engagements with more than 50% of the top 25 CPG brands, including a partnership with Unilever, the world's No. 2 consumer-goods company.
InMobi has been working closely with Unilever and its partner media agencies including Mindshare, Omnicom Group and others across Asia Pacific, Middle East and Africa, delivering award-winning creative ad formats, mobile insights, and helping build mobile capabilities within Unilever’s organization.
InMobi’s portfolio of work spans key Unilever brands such as Axe, Ben & Jerry’s, Clear, Close Up, Dove, Lifebuoy, Lux and Rexona. Several of these campaigns have been recognized by the mobile marketing industry through awards such as the 2013 MMA Smarties Awards, with InMobi winning the top innovation and in-app advertising awards for the Unilever and Mindshare rich media campaigns run on mobile phones.
“Mobile is an area of focus for us and we are always on the lookout for ideas, innovations, insights and new platforms for our brands to activate,” said Rahul Welde, Vice President, Media, Asia, Africa, Middle East, and Turkey, Unilever. “We’ve done some exciting work with InMobi across markets over the last year and am looking forward to an even better year ahead.”
“CPG companies are increasingly adopting a mobile-first strategy to engage their consumers. Unilever has been an innovator in advertising across print, TV, digital, and now mobile. As their mobile marketing partner, we are proud to deliver exceptional creatives and user insight-based targeting that truly power Unilever to be the leading brand across all its product categories,” said Atul Satija, Vice President and Managing Director, Asia Pacific and Japan, InMobi.
With a team of over 200 across Asia Pacific, the Middle East, and Africa, InMobi has local delivery support across all key markets to service the diverse requirements of CPG clients. Besides media, creative services and ad delivery, InMobi also provides consumer insights, research data, and cutting-edge technology platforms for its client’s mobile marketing campaigns on its network.
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